Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-04-30 → 2026-05-06 window prior year

Ad Spend

$35.20new

Total Leads

1new

Cost Per Lead

$35.20new

Spend ÷ (forms + calls)

Click → Lead

10.0%

Leads ÷ Clicks

Avg CPC

$3.52

Year to Date — Columbus

Spend YTD

$1,864.61

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$103.59

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

2m 49s

CallRail (all channels)

Clicks

3.33% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-04-30 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-30 → 2026-05-06

Behind pace (underspending) · -80%

$35 actual$175 expected

Week to date

$15 actual$75 expected

Month to date

$35 actual$150 expected

Search Campaign Health

Search Impression Share

15.3%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

84.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

13/13

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

69%

9 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,864.61

YTD Leads

Calls + Forms

YTD CPL

$103.59

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	5	100%
Portland	OR	1	100%
Greenfield	IN	1	100%
Provo	UT	1	100%
Pontiac	MI	1	100%
Las Vegas	NV	1	100%
West Jefferson	OH	1	100%
Xenia	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$20.65	1.00
pressure washing service	Columbus	$6.47	0.00
window cleaning company	Columbus	$3.64	0.00
house pressure washing	Columbus	$2.51	0.00
window cleaning near me	Columbus	$1.84	0.00
pressure washing near me	Columbus	$0.09	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Columbus

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	10	300	3.33%	$3.52	$35.20	100.0%	$35.20

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard