Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-04-30 → 2026-05-06 window prior year

Ad Spend

$44.55new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$1.17

Year to Date — Dayton

Spend YTD

$442.95

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$110.74

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

2m 9s

CallRail (all channels)

Clicks

1.83% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-30 → 2026-05-06

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-30 → 2026-05-06

Behind pace (underspending) · -68%

$45 actual$140 expected

Week to date

$44 actual$60 expected

Month to date

$45 actual$120 expected

Search Campaign Health

Search Impression Share

18.8%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

81.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Dayton)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

3/3

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

100%

3 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$442.95

YTD Leads

Calls + Forms

YTD CPL

$110.74

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	2	100%
Laguna Beach	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

2 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Dayton	$14.06	0.00
pressure washing service	Dayton	$5.17	0.00

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions

No data.

Campaign Summary — Dayton

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Dayton	38	2,077	1.83%	$1.17	$44.55	100.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard

PPC Performance Summary — Dayton

Year to Date — Dayton

Lead Quality

Recent Form Leads

Recent Call Leads

Ad Spend Over Time

Cost Per Lead Over Time

Leads Over Time

YoY Monthly Comparison

Spend vs. Budget Pacing

Search Campaign Health

Spend by Match Type

Ad Schedule — When Ads Are Serving (Dayton)

Call Volume Heatmap

CallRail Health — Live

Calls by Channel

Year-to-Date & Trend — Dayton

6-Month CPL Trend

Top Caller Cities

Running Keywords

Lead Mix

Project Type

Campaign Summary — Dayton