Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-04-30 → 2026-05-06 window prior year

Ad Spend

$35.31new

Total Leads

3new

Cost Per Lead

$11.77new

Spend ÷ (forms + calls)

Click → Lead

33.3%

Leads ÷ Clicks

Avg CPC

$3.92

Year to Date — Pittsburgh

Spend YTD

$2,277.63

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$207.06

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

3new

Calls Answered (Ads+LSA)

75%

3/4 from CallRail

Avg Call Duration

2m 5s

CallRail (all channels)

Clicks

2.56% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed

Ad Spend Over Time

2026-04-30 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-30 → 2026-05-06

Behind pace (underspending) · -75%

$35 actual$140 expected

Week to date

$34 actual$60 expected

Month to date

$35 actual$120 expected

Search Campaign Health

Search Impression Share

23.6%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

76.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

80%

16/20

Missed / Abandoned

0 calls

Voicemail

20% of calls

First-time Callers

35%

7 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,277.63

YTD Leads

Calls + Forms

YTD CPL

$207.06

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	13	85%
Harrisburg	PA	2	50%
St. George	UT	1	100%
Carnegie	PA	1	100%
Silver Spring	MD	1	100%
South San Francisco	CA	1	100%
Greensburg	PA	1	0%

Running Keywords

Top 50 keywords by spend in this window

5 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Pittsburgh	$23.78	0.00
house washing service near me	Pittsburgh	$3.79	0.00
window cleaners near me	Pittsburgh	$3.17	0.00
window cleaning near me	Pittsburgh	$2.72	1.00
pressure washing near me	Pittsburgh	$1.85	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Pittsburgh

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	9	352	2.56%	$3.92	$35.31	100.0%	$11.77

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard