Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$157.34new

Total Leads

3new

Cost Per Lead

$52.45new

Spend ÷ (forms + calls)

Click → Lead

1.8%

Leads ÷ Clicks

Avg CPC

$0.97

Year to Date — Akron

Spend YTD

$1,407.08

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$175.89

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

1new

Calls Answered (Ads+LSA)

67%

2/3 from CallRail

Avg Call Duration

0m 54s

CallRail (all channels)

Clicks

163

1.05% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-05-08	(216) 346-0523	1:05	completed

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -44%

$157 actual$280 expected

Week to date

$154 actual$240 expected

Month to date

$157 actual$360 expected

Search Campaign Health

Search Impression Share

13.3%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

86.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

88%

28/32

Missed / Abandoned

1 calls

Voicemail

9% of calls

First-time Callers

63%

20 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,407.08

YTD Leads

Calls + Forms

YTD CPL

$175.89

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	7	100%
Cleveland	OH	4	50%
San Marcos	TX	2	100%
Carrollton	OH	2	100%
Saddleback Valley	CA	1	100%
Terrell	TX	1	100%
Berea	OH	1	100%
Van Nuys	CA	1	100%
Las Vegas	NV	1	100%
St. Charles (Geneva)	IL	1	100%
Fresno	CA	1	100%
Ravenna	OH	1	100%
Victory	OH	1	0%
Washington	NC	1	0%
Canton	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Akron	$37.26	2.00
pressure washing service	Akron	$11.32	0.00
building pressure washing	Akron	$5.64	0.00
window cleaners near me	Akron	$2.55	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	163	15,513	1.05%	$0.97	$157.34	100.0%	$52.45

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard