Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$2,640.59▼ 22%

Total Leads

16new

Cost Per Lead

$165.04new

Spend ÷ (forms + calls)

Click → Lead

1.2%

Leads ÷ Clicks

Avg CPC

$1.94

Year to Date — All Locations

Spend YTD

$46,234.67

Jan 1 → 2026-05-09

Leads YTD

100

Calls + form submissions

CPL YTD

$462.35

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

7new

Phone Calls

9new

Calls Answered (Ads+LSA)

81%

13/16 from CallRail

Avg Call Duration

2m 4s

CallRail (all channels)

Clicks

1,364

1.17% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron
2026-05-07	James Hiznay	—	Google Ads - Cleveland South
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati
2026-05-07	Mary Anunobi	—	Google Ads - Columbus
2026-05-08	Local BRMC	—	Google Ads - Indianapolis

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $40.27

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,936

Weekly

$13,551

Monthly

$58,075

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -81%

$2,641 actual$13,551 expected

Week to date

$2,323 actual$11,615 expected

Month to date

$2,641 actual$17,423 expected

Search Campaign Health

Search Impression Share

21.3%

% of available impressions captured

Lost IS — Budget

6.2%

Demand missed due to underspend

Lost IS — Rank

72.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

160

Answered

88%

140/160

Missed / Abandoned

2 calls

Voicemail

11% of calls

First-time Callers

67%

107 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	46	85%	0
Pittsburgh	35	86%	1
Columbus	19	89%	1
Cincinnati	7	100%	0
Toledo (Suburban)	8	75%	0
Indianapolis	3	100%	0
Akron	32	88%	2
Dayton	4	100%	0

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$46,234.67

YTD Leads

100

Per-market only

YTD CPL

$462.35

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	23	83%
Pittsburgh	PA	16	75%
Akron	OH	8	100%
Columbus	OH	8	63%
Las Vegas	NV	4	100%
Elyria	OH	4	50%
Cincinnati	OH	4	100%
Nashville	TN	4	75%
Washington	PA	4	100%
San Marcos	TX	3	100%
Fresno	CA	3	100%
Willoughby	OH	3	67%
Dayton	OH	3	100%
Victory	OH	2	50%
Berea	OH	2	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$479.04	8.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$111.34	1.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$107.20	2.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$69.09	2.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$57.84	1.50
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$55.95	2.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$53.44	2.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$52.78	1.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$52.25	0.00
shingle roof cleaning	Cleveland South	$51.19	0.00
residential window cleaners	Cleveland East	$49.44	0.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$48.19	0.00
window cleaning near me	Pittsburgh	$46.60	1.00
property cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$45.36	0.00
basement cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$44.13	0.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$41.85	0.00
window cleaning company	Cleveland Central	$38.68	1.00
window cleaners near me	Columbus	$38.50	3.00
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$37.26	0.00
window cleaning company	Akron	$37.26	2.00
house window cleaning	Cincinnati	$32.33	1.00
dog board and train	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$28.52	1.00
remove old piano	Ohio Junk Force \| Search \| BRMC 2026	$27.24	1.00
dog behavioral training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$25.91	0.00
exterior house cleaning	Cincinnati	$25.15	0.00
junk removal	Ohio Junk Force \| Search \| BRMC 2026	$24.01	0.00
professional window cleaning service	Pittsburgh	$23.78	0.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$22.73	0.50
junk pickup near me	Ohio Junk Force \| Search \| BRMC 2026	$22.52	1.00
piano removal	Ohio Junk Force \| Search \| BRMC 2026	$20.96	1.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$20.88	2.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$20.58	0.00
house window cleaning	Cleveland East	$19.76	0.00
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$19.59	1.00
residential window cleaning	Cleveland South	$18.86	0.00
dog boarding training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$17.54	1.00
kimble trash	Ohio Junk Force \| Search \| BRMC 2026	$15.54	0.00
piano removal near me	Ohio Junk Force \| Search \| BRMC 2026	$15.11	0.00
basement junk removal	Ohio Junk Force \| Search \| BRMC 2026	$14.74	0.00
yard waste removal	Ohio Junk Force \| Search \| BRMC 2026	$14.16	0.00
window cleaning company	Dayton	$13.69	0.00
house washing service near me	Pittsburgh	$13.65	1.00
pressure washing near me	Pittsburgh	$13.56	1.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$13.35	0.00
board and train cleveland	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$13.16	2.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$11.95	0.00
furniture removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$11.86	0.00
garage cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$11.37	0.00
pressure washing service	Akron	$11.32	0.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$11.12	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

87 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	195	3,204	6.09%	$6.81	$1327.76	50.3%	$165.04
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	109	3,940	2.77%	$3.19	$348.20	13.2%	$165.04
Sit Means Sit Cleveland-BRMC \| Search \| Leads	35	790	4.43%	$4.57	$159.86	6.1%	$165.04
Akron	163	15,513	1.05%	$0.97	$157.34	6.0%	$165.04
OJF \| Display \| March 2026 (BRMC)	678	85,458	0.79%	$0.18	$121.38	4.6%	$165.04
Pittsburgh	19	629	3.02%	$5.30	$100.77	3.8%	$165.04
Dayton	76	5,101	1.49%	$0.98	$74.28	2.8%	$165.04
Cleveland South	4	91	4.40%	$17.51	$70.05	2.7%	$165.04
Cleveland East	3	109	2.75%	$23.07	$69.20	2.6%	$165.04
Cincinnati	5	161	3.11%	$12.94	$64.70	2.5%	$165.04
Columbus	22	601	3.66%	$2.65	$58.31	2.2%	$165.04
Cleveland Central	8	61	13.11%	$5.22	$41.78	1.6%	$165.04
Akron \| Display	16	267	5.99%	$0.89	$14.22	0.5%	$165.04
Pittsburgh \| Display	13	175	7.43%	$0.89	$11.62	0.4%	$165.04
Cleveland Central \| Display	13	83	15.66%	$0.85	$10.99	0.4%	$165.04
Indianapolis	4	105	3.81%	$1.98	$7.93	0.3%	$165.04
Fort Wayne	1	29	3.45%	$2.19	$2.19	0.1%	$165.04
Toledo	0	9	0.00%	$0.00	$0.00	0.0%	—
Cleveland West	0	2	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard