Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cincinnati

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$64.70new

Total Leads

1new

Cost Per Lead

$64.70new

Spend ÷ (forms + calls)

Click → Lead

20.0%

Leads ÷ Clicks

Avg CPC

$12.94

Year to Date — Cincinnati

Spend YTD

$859.09

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$66.08

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

5m 41s

CallRail (all channels)

Clicks

3.11% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cincinnati · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -54%

$65 actual$140 expected

Week to date

$65 actual$120 expected

Month to date

$65 actual$180 expected

Search Campaign Health

Search Impression Share

25.4%

% of available impressions captured

Lost IS — Budget

29.0%

Demand missed due to underspend

Lost IS — Rank

46.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cincinnati)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

7/7

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

86%

6 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cincinnati

YTD: 2026-01-01 → today

YTD Spend

$859.09

YTD Leads

Calls + Forms

YTD CPL

$66.08

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cincinnati	OH	4	100%
Vermilion	IL	1	100%
Little Miami	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend	Conversions
house window cleaning	Cincinnati	$32.33	1.00
exterior house cleaning	Cincinnati	$25.15	0.00
window cleaning company	Cincinnati	$4.00	0.00
pressure washing service	Cincinnati	$3.22	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cincinnati

3 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cincinnati	5	161	3.11%	$12.94	$64.70	100.0%	$64.70

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard