Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$181.03new

Total Leads

2new

Cost Per Lead

$90.52new

Spend ÷ (forms + calls)

Click → Lead

13.3%

Leads ÷ Clicks

Avg CPC

$12.07

Year to Date — Cleveland (All)

Spend YTD

$2,668.41

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$156.97

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

2m 38s

CallRail (all channels)

Clicks

5.70% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-07	James Hiznay	—	Google Ads - Cleveland South

Recent Call Leads

Date	Phone	Duration	Status
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$110

Weekly

$770

Monthly

$3,300

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -76%

$181 actual$770 expected

Week to date

$181 actual$660 expected

Month to date

$181 actual$990 expected

Search Campaign Health

Search Impression Share

33.0%

% of available impressions captured

Lost IS — Budget

11.6%

Demand missed due to underspend

Lost IS — Rank

55.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

85%

39/46

Missed / Abandoned

1 calls

Voicemail

13% of calls

First-time Callers

67%

31 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,668.41

YTD Leads

Calls + Forms

YTD CPL

$156.97

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	17	88%
Elyria	OH	4	50%
Lorain	OH	2	100%
Las Vegas	NV	2	100%
Columbus	OH	2	50%
Willoughby	OH	2	50%
Mahopac	NY	1	0%
Victory	OH	1	100%
Berea	OH	1	100%
Middletown	OH	1	100%
Nashville	TN	1	100%
Chagrin Falls	OH	1	100%
Washington	DC	1	100%
Bloomingdale	OH	1	100%
Hillcrest	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
shingle roof cleaning	Cleveland South	$51.19	0.00
residential window cleaners	Cleveland East	$49.44	0.00
window cleaning company	Cleveland Central	$38.68	1.00
house window cleaning	Cleveland East	$19.76	0.00
residential window cleaning	Cleveland South	$18.86	0.00
professional house washing service	Cleveland Central	$3.10	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

15 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland South	4	91	4.40%	$17.51	$70.05	38.7%	$90.52
Cleveland East	3	109	2.75%	$23.07	$69.20	38.2%	$90.52
Cleveland Central	8	61	13.11%	$5.22	$41.78	23.1%	$90.52
Cleveland West	0	2	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard