Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$41.78new

Total Leads

1new

Cost Per Lead

$41.78new

Spend ÷ (forms + calls)

Click → Lead

12.5%

Leads ÷ Clicks

Avg CPC

$5.22

Year to Date — Cleveland Central

Spend YTD

$526.11

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$87.68

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

2m 35s

CallRail (all channels)

Clicks

13.11% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -76%

$42 actual$175 expected

Week to date

$42 actual$150 expected

Month to date

$42 actual$225 expected

Search Campaign Health

Search Impression Share

32.1%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

67.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

83%

29/35

Missed / Abandoned

1 calls

Voicemail

14% of calls

First-time Callers

66%

23 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$526.11

YTD Leads

Calls + Forms

YTD CPL

$87.68

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	14	86%
Lorain	OH	2	100%
Elyria	OH	2	50%
Columbus	OH	2	50%
Willoughby	OH	2	50%
Mahopac	NY	1	0%
Berea	OH	1	100%
Las Vegas	NV	1	100%
Nashville	TN	1	100%
Chagrin Falls	OH	1	100%
Washington	DC	1	100%
Bloomingdale	OH	1	100%
Wellington	OH	1	100%
Trinity	OH	1	100%
Denver	CO	1	100%

Running Keywords

Top 50 keywords by spend in this window

2 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Cleveland Central	$38.68	1.00
professional house washing service	Cleveland Central	$3.10	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Cleveland Central

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	8	61	13.11%	$5.22	$41.78	100.0%	$41.78

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard