Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$70.05new

Total Leads

1new

Cost Per Lead

$70.05new

Spend ÷ (forms + calls)

Click → Lead

25.0%

Leads ÷ Clicks

Avg CPC

$17.51

Year to Date — Cleveland South

Spend YTD

$485.16

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$242.58

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

3m 36s

CallRail (all channels)

Clicks

4.40% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-07	James Hiznay	—	Google Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -50%

$70 actual$140 expected

Week to date

$70 actual$120 expected

Month to date

$70 actual$180 expected

Search Campaign Health

Search Impression Share

39.1%

% of available impressions captured

Lost IS — Budget

29.3%

Demand missed due to underspend

Lost IS — Rank

31.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland South)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

3/3

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

100%

3 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$485.16

YTD Leads

Calls + Forms

YTD CPL

$242.58

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Middletown	OH	1	100%
Hillcrest	OH	1	100%
Chicago (Austin)	IL	1	100%

Running Keywords

Top 50 keywords by spend in this window

2 keywords

Keyword	Campaign	Spend	Conversions
shingle roof cleaning	Cleveland South	$51.19	0.00
residential window cleaning	Cleveland South	$18.86	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

3 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland South	4	91	4.40%	$17.51	$70.05	100.0%	$70.05

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard