Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland West · 2026-05-03 → 2026-05-09 · Generated by BRMC
Some data sources failed:
- Call leads sheet: Sheets read failed [429] Cleveland West!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_unit": "1/min/{project}", "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_limit_value": "300", "service": "sheets.googleapis.com", "consumer": "projects/990896517898" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
- Form leads sheet: Sheets read failed [429] Cle West !A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "quota_unit": "1/min/{project}", "consumer": "projects/990896517898", "quota_limit": "ReadRequestsPerMinutePerProject", "service": "sheets.googleapis.com", "quota_limit_value": "300" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Cleveland West
vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland West
Spend YTD
Jan 1 → 2026-05-09
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
0/0 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
0.00% CTR
Recent Form Leads
Recent Call Leads
Ad Spend Over Time
2026-05-03 → 2026-05-09Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland West · daily budget from Google AdsDaily
$30
Weekly
$210
Monthly
$900
Selected period · 2026-05-03 → 2026-05-09
Behind pace (underspending) · -100%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland West)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
5/6
Missed / Abandoned
0 calls
Voicemail
17% of calls
First-time Callers
3 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland West
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Elyria | OH | 2 | 50% |
| Cleveland | OH | 2 | 100% |
| Las Vegas | NV | 1 | 100% |
| Amherst | OH | 1 | 100% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland West
3 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland West | 0 | 2 | 0.00% | $0.00 | $0.00 | 0.0% | — |

