Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$74.28new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$0.98

Year to Date — Dayton

Spend YTD

$462.82

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$115.71

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

2m 16s

CallRail (all channels)

Clicks

1.49% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -47%

$74 actual$140 expected

Week to date

$74 actual$120 expected

Month to date

$74 actual$180 expected

Search Campaign Health

Search Impression Share

18.9%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

81.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Dayton)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

4/4

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

75%

3 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$462.82

YTD Leads

Calls + Forms

YTD CPL

$115.71

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	3	100%
Laguna Beach	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend
window cleaning company	Dayton	$13.69
pressure washing service	Dayton	$5.17
window cleaning near me	Dayton	$1.07
best pressure washing company	Dayton	$0.58

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions