Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-05-03 → 2026-05-09 window prior year

Ad Spend

$100.77new

Total Leads

4new

Cost Per Lead

$25.19new

Spend ÷ (forms + calls)

Click → Lead

21.1%

Leads ÷ Clicks

Avg CPC

$5.30

Year to Date — Pittsburgh

Spend YTD

$2,343.09

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$195.26

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

4new

Calls Answered (Ads+LSA)

83%

5/6 from CallRail

Avg Call Duration

1m 54s

CallRail (all channels)

Clicks

3.02% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(412) 953-8421	0:27	completed

Ad Spend Over Time

2026-05-03 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-03 → 2026-05-09

Behind pace (underspending) · -28%

$101 actual$140 expected

Week to date

$99 actual$120 expected

Month to date

$101 actual$180 expected

Search Campaign Health

Search Impression Share

22.5%

% of available impressions captured

Lost IS — Budget

0.3%

Demand missed due to underspend

Lost IS — Rank

77.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

86%

30/35

Missed / Abandoned

0 calls

Voicemail

14% of calls

First-time Callers

54%

19 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,343.09

YTD Leads

Calls + Forms

YTD CPL

$195.26

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	16	75%
Washington	PA	4	100%
Fresno	CA	2	100%
Perrysville	PA	2	100%
Silver Spring	MD	1	100%
South San Francisco	CA	1	100%
Greensburg	PA	1	0%
Carnegie	PA	1	100%
Mount Clemens	MI	1	100%
Cocoa	FL	1	100%
San Jose West	CA	1	100%
Monroeville	PA	1	100%
North Dade	FL	1	100%
Montebello	CA	1	100%
Bethel Park	PA	1	100%

Running Keywords

Top 50 keywords by spend in this window

5 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$46.60	1.00
professional window cleaning service	Pittsburgh	$23.78	0.00
house washing service near me	Pittsburgh	$13.65	1.00
pressure washing near me	Pittsburgh	$13.56	1.00
window cleaners near me	Pittsburgh	$3.17	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Pittsburgh

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	19	629	3.02%	$5.30	$100.77	100.0%	$25.19

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard