Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$3,004.51▼ 7%

Total Leads

20new

Cost Per Lead

$150.23new

Spend ÷ (forms + calls)

Click → Lead

1.4%

Leads ÷ Clicks

Avg CPC

$2.04

Year to Date — All Locations

Spend YTD

$48,284.92

Jan 1 → 2026-05-13

Leads YTD

109

Calls + form submissions

CPL YTD

$442.98

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

7new

Phone Calls

13new

Calls Answered (Ads+LSA)

96%

23/24 from CallRail

Avg Call Duration

2m 7s

CallRail (all channels)

Clicks

1,470

1.14% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-07	James Hiznay	—	Google Ads - Cleveland South
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati
2026-05-07	Mary Anunobi	—	Google Ads - Columbus
2026-05-09	Melissa Young	—	Google Ads - Cincinnati
2026-05-09	Mary Deniziuk	—	Google Ads - Pittsburgh
2026-05-10	Patrick Myles Velazquez	—	Google Ads - Dayton

Recent Call Leads

Date	Phone	Duration	Status
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-11	(559) 905-5072	1:48	completed
2026-05-11	(260) 450-1150	0:40	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-12	(440) 759-1830	1:37	completed
2026-05-13	(412) 805-4941	2:13	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $56.15

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,926

Weekly

$13,481

Monthly

$57,775

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -78%

$3,005 actual$13,481 expected

Week to date

$1,081 actual$5,778 expected

Month to date

$3,005 actual$25,036 expected

Search Campaign Health

Search Impression Share

19.3%

% of available impressions captured

Lost IS — Budget

5.9%

Demand missed due to underspend

Lost IS — Rank

74.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

145

Answered

92%

133/145

Missed / Abandoned

2 calls

Voicemail

7% of calls

First-time Callers

70%

102 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	38	89%	2
Pittsburgh	34	88%	0
Columbus	18	89%	1
Cincinnati	6	100%	0
Toledo (Suburban)	12	100%	0
Indianapolis	5	100%	0
Akron	26	92%	7
Dayton	0	—	0

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$48,284.92

YTD Leads

109

Per-market only

YTD CPL

$442.98

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	20	90%
Pittsburgh	PA	16	88%
Akron	OH	10	100%
Columbus	OH	8	63%
Washington	PA	5	100%
Willoughby	OH	4	75%
Hudson	OH	3	100%
Toledo	OH	3	100%
Indianapolis	IN	3	100%
Elyria	OH	2	50%
Perrysville	PA	2	100%
Cincinnati	OH	2	100%
North Dade	FL	2	50%
Washington	NC	2	100%
Vermilion	IL	2	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$234.17	6.67
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$131.55	2.00
property cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$127.94	3.00
window cleaning near me	Pittsburgh	$94.15	1.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$81.31	2.00
pressure washing service	Cleveland East	$79.57	0.00
landscape debris removal	Ohio Junk Force \| Search \| BRMC 2026	$71.05	2.00
yard waste removal	Ohio Junk Force \| Search \| BRMC 2026	$70.27	0.00
window cleaning company	Akron	$67.45	0.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$60.65	2.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$60.05	0.00
remove old piano	Ohio Junk Force \| Search \| BRMC 2026	$58.27	2.00
window cleaning company	Cincinnati	$57.98	0.00
yard debris removal	Ohio Junk Force \| Search \| BRMC 2026	$53.77	0.33
residential window cleaners	Cleveland East	$53.17	0.00
junk removal	Ohio Junk Force \| Search \| BRMC 2026	$52.89	0.00
outdoor debris removal	Ohio Junk Force \| Search \| BRMC 2026	$51.19	0.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$51.13	0.00
pressure washing service	Cincinnati	$45.40	1.00
basement cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$41.19	0.00
window cleaners near me	Columbus	$40.91	2.00
residential window cleaning	Cleveland South	$40.70	0.00
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$37.75	1.00
pressure washing service	Cleveland South	$37.15	0.00
shingle roof cleaning	Cleveland South	$36.38	0.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$35.04	1.00
house window cleaning	Cincinnati	$32.33	1.00
garage cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$31.98	0.00
window cleaning company	Columbus	$30.69	1.00
dog training lessons	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$27.05	1.00
couch removal near me	Ohio Junk Force \| Search \| BRMC 2026	$26.99	0.00
house washing service near me	Pittsburgh	$26.40	1.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$25.63	2.00
exterior house cleaning	Cincinnati	$25.15	0.00
best pressure washing company	Cleveland East	$24.96	0.00
furniture removal akron	Ohio Junk Force \| Search \| BRMC 2026	$22.83	0.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$22.64	1.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$22.11	0.00
dog boarding training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$19.97	1.00
window cleaning service near me	Cincinnati	$19.93	0.00
house window cleaning	Cleveland East	$19.76	0.00
refrigerator removal	Ohio Junk Force \| Search \| BRMC 2026	$18.89	1.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$17.78	0.00
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$16.19	0.00
window cleaning company	Dayton	$15.79	0.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$15.38	0.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$14.03	0.00
dog reactivity training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$13.87	0.00
board and train cleveland	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$13.64	0.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$13.52	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

105 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	216	3,045	7.09%	$5.66	$1223.27	40.7%	$150.23
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	45	561	8.02%	$9.36	$421.38	14.0%	$150.23
Akron	217	17,052	1.27%	$0.95	$205.31	6.8%	$150.23
Cleveland East	10	245	4.08%	$18.91	$189.10	6.3%	$150.23
Cincinnati	20	546	3.66%	$9.26	$185.28	6.2%	$150.23
Sit Means Sit Cleveland-BRMC \| Search \| Leads	38	720	5.28%	$4.01	$152.39	5.1%	$150.23
Pittsburgh	23	703	3.27%	$5.75	$132.32	4.4%	$150.23
Cleveland South	9	74	12.16%	$14.19	$127.72	4.3%	$150.23
OJF \| Display \| March 2026 (BRMC)	741	97,870	0.76%	$0.17	$127.20	4.2%	$150.23
Dayton	107	7,064	1.51%	$1.02	$109.01	3.6%	$150.23
Columbus	28	749	3.74%	$3.06	$85.64	2.9%	$150.23
Indianapolis	7	375	1.87%	$2.30	$16.07	0.5%	$150.23
Cleveland Central	5	127	3.94%	$3.17	$15.86	0.5%	$150.23
Fort Wayne	3	162	1.85%	$4.47	$13.42	0.4%	$150.23
Toledo	1	19	5.26%	$0.56	$0.56	0.0%	$150.23
Cleveland West	0	6	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard