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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

Some data sources failed:

Form leads sheet: Sheets read failed [429] Cle East!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "service": "sheets.googleapis.com", "quota_unit": "1/min/{project}", "consumer": "projects/990896517898", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_location": "global", "quota_limit_value": "300" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$332.67new

Total Leads

2new

Cost Per Lead

$166.34new

Spend ÷ (forms + calls)

Click → Lead

8.3%

Leads ÷ Clicks

Avg CPC

$13.86

Year to Date — Cleveland (All)

Spend YTD

$2,872.08

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$159.56

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

4/4 from CallRail

Avg Call Duration

2m 46s

CallRail (all channels)

Clicks

5.31% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-08	(440) 759-1830	1:09	completed
2026-05-12	(440) 759-1830	1:37	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$110

Weekly

$770

Monthly

$3,300

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -57%

$333 actual$770 expected

Week to date

$45 actual$330 expected

Month to date

$333 actual$1,430 expected

Search Campaign Health

Search Impression Share

34.3%

% of available impressions captured

Lost IS — Budget

7.0%

Demand missed due to underspend

Lost IS — Rank

58.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

89%

34/38

Missed / Abandoned

0 calls

Voicemail

11% of calls

First-time Callers

79%

30 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,872.08

YTD Leads

Calls + Forms

YTD CPL

$159.56

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	12	92%
Willoughby	OH	3	67%
Elyria	OH	2	50%
Hudson	OH	2	100%
Denver	CO	1	100%
Silverado	CA	1	100%
Amherst	OH	1	100%
Vermilion	IL	1	100%
Lorain	OH	1	100%
Melbourne	FL	1	100%
Columbus	OH	1	0%
Rochester	NY	1	100%
Akron	OH	1	100%
Bainbridge (Geauga Co.)	OH	1	100%
Washington	NC	1	100%

Running Keywords

Top 50 keywords by spend in this window

12 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Cleveland East	$79.57	0.00
residential window cleaners	Cleveland East	$53.17	0.00
residential window cleaning	Cleveland South	$40.70	0.00
pressure washing service	Cleveland South	$37.15	0.00
shingle roof cleaning	Cleveland South	$36.38	0.00
best pressure washing company	Cleveland East	$24.96	0.00
house window cleaning	Cleveland East	$19.76	0.00
pressure washing near me	Cleveland South	$13.49	0.00
window cleaning near me	Cleveland East	$11.30	0.00
window cleaning company	Cleveland Central	$11.16	2.00
window cleaning near me	Cleveland Central	$4.70	0.00
window cleaning company	Cleveland East	$0.34	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Cleveland (All)

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland East	10	245	4.08%	$18.91	$189.10	56.8%	$166.34
Cleveland South	9	74	12.16%	$14.19	$127.72	38.4%	$166.34
Cleveland Central	5	127	3.94%	$3.17	$15.86	4.8%	$166.34
Cleveland West	0	6	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard