Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$15.86new

Total Leads

2new

Cost Per Lead

$7.93new

Spend ÷ (forms + calls)

Click → Lead

40.0%

Leads ÷ Clicks

Avg CPC

$3.17

Year to Date — Cleveland Central

Spend YTD

$537.41

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$76.77

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

4/4 from CallRail

Avg Call Duration

2m 36s

CallRail (all channels)

Clicks

3.94% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-08	(440) 759-1830	1:09	completed
2026-05-12	(440) 759-1830	1:37	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -91%

$16 actual$175 expected

Week to date

$11 actual$75 expected

Month to date

$16 actual$325 expected

Search Campaign Health

Search Impression Share

23.4%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

76.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

87%

26/30

Missed / Abandoned

0 calls

Voicemail

13% of calls

First-time Callers

73%

22 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$537.41

YTD Leads

Calls + Forms

YTD CPL

$76.77

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	10	90%
Willoughby	OH	3	67%
Elyria	OH	2	50%
Hudson	OH	2	100%
Denver	CO	1	100%
Silverado	CA	1	100%
Vermilion	IL	1	100%
Lorain	OH	1	100%
Melbourne	FL	1	100%
Columbus	OH	1	0%
Rochester	NY	1	100%
Akron	OH	1	100%
Washington	NC	1	100%
Pittsburgh	PA	1	100%
East Claridon	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

2 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Cleveland Central	$11.16	2.00
window cleaning near me	Cleveland Central	$4.70	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Cleveland Central

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	5	127	3.94%	$3.17	$15.86	100.0%	$7.93

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard