Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$85.64new

Total Leads

5new

Cost Per Lead

$17.13new

Spend ÷ (forms + calls)

Click → Lead

17.9%

Leads ÷ Clicks

Avg CPC

$3.06

Year to Date — Columbus

Spend YTD

$1,951.07

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$84.83

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

3new

Calls Answered (Ads+LSA)

75%

3/4 from CallRail

Avg Call Duration

2m 4s

CallRail (all channels)

Clicks

3.74% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Mary Anunobi	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-05-07	(614) 499-6618	1:20	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-11	(559) 905-5072	1:48	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -51%

$86 actual$175 expected

Week to date

$51 actual$75 expected

Month to date

$86 actual$325 expected

Search Campaign Health

Search Impression Share

14.7%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

85.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

89%

16/18

Missed / Abandoned

0 calls

Voicemail

11% of calls

First-time Callers

83%

15 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,951.07

YTD Leads

Calls + Forms

YTD CPL

$84.83

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	7	71%
Hatboro	PA	1	100%
Astoria	OR	1	100%
Clearwater	FL	1	100%
Rockville	MD	1	100%
South San Francisco	CA	1	100%
Newark	OH	1	100%
Fresno	CA	1	100%
Phoenix	AZ	1	100%
Alton	OH	1	100%
Granville	OH	1	100%
Ashtabula	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$40.91	2.00
window cleaning company	Columbus	$30.69	1.00
pressure washing service	Columbus	$6.81	0.00
window cleaning near me	Columbus	$4.42	0.00
house pressure washing	Columbus	$2.80	0.00
professional window cleaning	Columbus	$0.01	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	28	749	3.74%	$3.06	$85.64	100.0%	$17.13

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard