Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$13.42new

Total Leads

1new

Cost Per Lead

$13.42new

Spend ÷ (forms + calls)

Click → Lead

33.3%

Leads ÷ Clicks

Avg CPC

$4.47

Year to Date — Fort Wayne

Spend YTD

$393.74

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$65.62

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

0m 49s

CallRail (all channels)

Clicks

1.85% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-11	(260) 450-1150	0:40	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

$15

Weekly

$105

Monthly

$450

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -87%

$13 actual$105 expected

Week to date

$13 actual$45 expected

Month to date

$13 actual$195 expected

Search Campaign Health

Search Impression Share

34.1%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

65.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Fort Wayne)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

4/4

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

75%

3 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$393.74

YTD Leads

Calls + Forms

YTD CPL

$65.62

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
St. Louis	MO	1	100%
Fort Wayne	IN	1	100%
Indianapolis	IN	1	100%
Niota	TN	1	100%

Running Keywords

Top 50 keywords by spend in this window

3 keywords

Keyword	Campaign	Spend
window cleaning service	Fort Wayne	$10.53
window cleaning company	Fort Wayne	$2.14
pressure washing service	Fort Wayne	$0.75

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Fort Wayne

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Fort Wayne	3	162	1.85%	$4.47	$13.42	100.0%	$13.42

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard