Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$16.07new

Total Leads

1new

Cost Per Lead

$16.07new

Spend ÷ (forms + calls)

Click → Lead

14.3%

Leads ÷ Clicks

Avg CPC

$2.30

Year to Date — Indianapolis

Spend YTD

$897.22

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$64.09

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

1m 4s

CallRail (all channels)

Clicks

1.87% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-08	Local BRMC	—	Google Ads - Indianapolis

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$15

Weekly

$105

Monthly

$450

Selected period · 2026-05-07 → 2026-05-13

Behind pace (underspending) · -85%

$16 actual$105 expected

Week to date

$6 actual$45 expected

Month to date

$16 actual$195 expected

Search Campaign Health

Search Impression Share

10.3%

% of available impressions captured

Lost IS — Budget

0.2%

Demand missed due to underspend

Lost IS — Rank

89.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

5/5

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

80%

4 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$897.22

YTD Leads

Calls + Forms

YTD CPL

$64.09

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	2	100%
Conklin	MI	2	100%
Greenwood	IN	1	100%

Running Keywords

Top 50 keywords by spend in this window

7 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Indianapolis	$4.85	1.00
residential window cleaning	Indianapolis	$2.63	0.00
window cleaning near me	Indianapolis	$2.47	0.00
window cleaning service near me	Indianapolis	$2.37	0.00
window cleaning service	Indianapolis	$1.64	0.00
local window cleaning company	Indianapolis	$1.19	0.00
pressure washing service	Indianapolis	$0.92	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	7	375	1.87%	$2.30	$16.07	100.0%	$16.07

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard