Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-05-07 → 2026-05-13 window prior year

Ad Spend

$132.32new

Total Leads

7new

Cost Per Lead

$18.90new

Spend ÷ (forms + calls)

Click → Lead

30.4%

Leads ÷ Clicks

Avg CPC

$5.75

Year to Date — Pittsburgh

Spend YTD

$2,440.51

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$135.58

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

6new

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

2m 0s

CallRail (all channels)

Clicks

3.27% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-09	Mary Deniziuk	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-05-07	(412) 953-8421	0:27	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-13	(412) 805-4941	2:13	completed

Ad Spend Over Time

2026-05-07 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-07 → 2026-05-13

On pace · -5%

$132 actual$140 expected

Week to date

$84 actual$60 expected

Month to date

$132 actual$260 expected

Search Campaign Health

Search Impression Share

23.0%

% of available impressions captured

Lost IS — Budget

5.1%

Demand missed due to underspend

Lost IS — Rank

71.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

88%

30/34

Missed / Abandoned

1 calls

Voicemail

9% of calls

First-time Callers

50%

17 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,440.51

YTD Leads

Calls + Forms

YTD CPL

$135.58

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	15	87%
Washington	PA	5	100%
Perrysville	PA	2	100%
North Dade	FL	2	50%
Bethel Park	PA	2	100%
Rushville	IL	2	50%
Monroeville	PA	1	100%
Montebello	CA	1	100%
Syracuse	NY	1	100%
Greensburg	PA	1	100%
Glenshaw	PA	1	100%
St Clairsville	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$94.15	1.00
house washing service near me	Pittsburgh	$26.40	1.00
pressure washing near me	Pittsburgh	$7.20	0.00
soft wash roof cleaning	Pittsburgh	$4.57	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	23	703	3.27%	$5.75	$132.32	100.0%	$18.90

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard