Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
All Locations · 2026-05-29 → 2026-08-26 · Generated by BRMC
PPC Performance Summary — All Locations
vs. 2026 ago: same 2026-05-29 → 2026-08-26 window prior yearAd Spend
$54,238.24▼ 6%
Total Leads
261new
Cost Per Lead
$207.81new
Spend ÷ (forms + calls)
Click → Lead
2.0%
Leads ÷ Clicks
Avg CPC
$4.26
Year to Date — All Locations
Spend YTD
$111,842.44
Jan 1 → 2026-08-26
Leads YTD
427
Calls + form submissions
CPL YTD
$261.93
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
63new
Phone Calls
198new
Calls Answered (Ads+LSA)
—
0/0 from CallRail
Avg Call Duration
0m 0s
CallRail (all channels)
Clicks
12,741
3.37% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-05-30 | Mike Essa | — | Google Ads - Cleveland Central (Number Pool) |
| 2026-05-30 | Karen Anderson | — | Google Ads - Dayton |
| 2026-05-30 | Jodi Kildoo | — | Google Ads - Pittsburgh |
| 2026-05-30 | Marisa Ewing Ewing | — | Google Ads - Pittsburgh |
| 2026-05-31 | Kristopher Shuty | — | Google Ads - Cleveland Central |
| 2026-06-01 | Brad Combs | — | Google Ads - Dayton |
| 2026-06-03 | Dianne Juenger | — | Google Ads - Cincinnati |
| 2026-06-03 | Ruth Adams | — | Google Ads - Cleveland Central |
| 2026-06-04 | Carole Stieg | — | Google Ads - Pittsburgh |
| 2026-06-05 | Joy Colagiovanni | — | Google Ads - Cleveland Central |
| 2026-06-07 | James Stevic | — | Google Ads - Cleveland Central |
| 2026-06-08 | Steven Culp | — | Google Ads - Indianapolis |
| 2026-06-08 | Lucy Dinardo | — | Google Ads - Cleveland Central (Number Pool) |
| 2026-06-09 | Deanna Djurovic | — | Google Ads - Cleveland Central |
| 2026-06-10 | Dmitriy Babichenko | — | Google Ads - Pittsburgh |
| 2026-06-10 | Bill Thayer | — | Google Ads - Dayton |
| 2026-06-12 | Ellen Roebuck | — | Google Ads - Columbus |
| 2026-06-13 | JOEL GULKO | — | Google Ads - Cleveland Central |
| 2026-06-15 | Robert Yarberry | — | Google Ads - Toledo |
| 2026-06-17 | Cindy Ellsworth | — | Google Ads - Cleveland Central |
| 2026-06-17 | Sandra Riscoe | — | Google Ads - Pittsburgh |
| 2026-06-20 | Sheri Rice | — | Google Ads - Pittsburgh |
| 2026-06-20 | Signe Strawser | — | Google Ads - Columbus |
| 2026-06-20 | Jill Kidwell | — | Google Ads - Akron |
| 2026-06-23 | Russell Sowers | — | Google Ads - Columbus |
| 2026-06-24 | Linda Woodward | — | Google Ads - Cincinnati |
| 2026-06-25 | Kayleigh Bowe | — | Google Ads - Columbus |
| 2026-06-27 | Kerfala Toure | — | Google Ads - Columbus |
| 2026-06-27 | Susan Beres | — | Google Ads - Cleveland Central |
| 2026-06-28 | Kerfala Toure | — | Google Ads - Columbus |
| 2026-07-01 | Kathleen Minor | — | Google Ads - Columbus |
| 2026-07-01 | Daniel Bender | — | CES - Service Area - Lead Form - Pittsburgh - PA |
| 2026-07-03 | Maura Bauer | — | Google Ads - Pittsburgh |
| 2026-07-05 | Mamadou Ly | — | Google Ads - Columbus |
| 2026-07-08 | Derek Doehrmann | — | Google Ads - Indianapolis |
| 2026-07-08 | Carla Elliott | — | Google Ads - Columbus |
| 2026-07-13 | Javid West | — | Google Ads - Cleveland Central |
| 2026-07-14 | Breyona Hejduk | — | Google Ads - Columbus |
| 2026-07-14 | Shylee Wentz | — | Google Ads - Pittsburgh |
| 2026-07-15 | LISA MCINTYRE-HITE | — | Google Ads - Akron |
| 2026-07-19 | Jason Border | — | Google Ads - Cleveland Central |
| 2026-07-25 | Kiaira Zachary | — | Google Ads Call - Columbus |
| 2026-07-27 | Tyron Cruize | — | Google Ads - Cleveland Central |
| 2026-07-28 | Mitzi Regala | — | Google Ads - Cleveland Central |
| 2026-07-29 | Katilyn Glover | — | Google Ads - Cleveland Central |
| 2026-07-30 | Beth De Camara | — | Google Ads - Akron |
| 2026-08-02 | Paula Shaw | — | CES - Service Area - Lead Form - North Royalton |
| 2026-08-02 | Mary Brewer | — | Google Ads - Pittsburgh |
| 2026-08-02 | Dana McDonald | — | Google Ads - Pittsburgh |
| 2026-08-03 | Martha Hostetter | — | Google Ads - Cleveland Central |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-05-29 | (614) 378-1450 | 4:12 | completed |
| 2026-05-29 | (812) 350-1204 | 5:26 | completed |
| 2026-05-29 | (440) 212-4962 | 10:03 | completed |
| 2026-05-29 | (740) 407-7560 | 4:26 | completed |
| 2026-05-29 | (614) 907-0105 | 0:51 | completed |
| 2026-05-29 | (440) 821-3577 | 1:39 | completed |
| 2026-05-29 | (216) 213-9224 | 1:09 | completed |
| 2026-05-29 | (412) 414-5443 | 3:07 | completed |
| 2026-05-29 | (419) 559-7693 | 0:07 | completed |
| 2026-05-30 | (614) 632-0286 | 0:28 | completed |
| 2026-05-30 | (440) 382-8058 | 0:19 | completed |
| 2026-05-30 | (330) 620-4136 | 1:19 | completed |
| 2026-05-30 | (412) 480-9408 | 0:26 | completed |
| 2026-05-30 | (440) 453-1069 | 0:48 | completed |
| 2026-05-30 | (440) 785-8178 | 0:38 | completed |
| 2026-05-31 | (380) 254-3417 | 0:00 | completed |
| 2026-05-31 | (513) 315-3625 | 0:59 | completed |
| 2026-06-01 | (330) 929-3013 | 1:42 | completed |
| 2026-06-01 | (440) 670-2654 | 1:27 | completed |
| 2026-06-01 | (216) 241-2414 | 5:07 | completed |
| 2026-06-01 | (703) 801-8653 | 5:38 | completed |
| 2026-06-01 | (440) 503-4867 | 4:51 | completed |
| 2026-06-01 | (440) 503-4867 | 1:18 | completed |
| 2026-06-01 | (260) 637-6757 | 1:06 | completed |
| 2026-06-01 | (412) 480-9408 | 3:18 | completed |
| 2026-06-01 | (440) 567-2644 | 3:36 | completed |
| 2026-06-03 | (614) 746-5414 | 2:54 | completed |
| 2026-06-03 | (440) 525-1748 | 0:00 | completed |
| 2026-06-03 | (412) 443-7604 | 2:02 | completed |
| 2026-06-03 | (440) 552-7708 | 5:00 | completed |
| 2026-06-03 | (216) 337-7482 | 6:15 | completed |
| 2026-06-03 | (513) 206-2707 | 6:05 | completed |
| 2026-06-03 | (440) 212-4962 | 0:33 | completed |
| 2026-06-04 | (216) 244-1380 | 2:16 | completed |
| 2026-06-04 | (580) 313-0145 | 0:16 | completed |
| 2026-06-05 | (740) 656-0281 | 3:53 | completed |
| 2026-06-05 | (260) 373-1058 | 2:46 | completed |
| 2026-06-05 | (313) 318-5576 | 0:09 | completed |
| 2026-06-06 | (513) 663-3389 | 0:22 | completed |
| 2026-06-06 | (859) 957-8364 | 0:22 | completed |
| 2026-06-08 | (440) 521-2303 | 0:40 | completed |
| 2026-06-08 | (810) 824-0935 | 1:19 | completed |
| 2026-06-08 | (740) 304-3574 | 2:15 | completed |
| 2026-06-08 | (216) 271-9597 | 5:39 | completed |
| 2026-06-08 | (567) 315-7984 | 0:23 | completed |
| 2026-06-09 | (216) 408-4704 | 2:27 | completed |
| 2026-06-09 | (513) 908-7934 | 7:41 | completed |
| 2026-06-10 | (419) 376-5499 | 3:35 | completed |
| 2026-06-10 | (614) 596-5973 | 2:07 | completed |
| 2026-06-11 | (615) 943-1095 | 0:00 | completed |
Ad Spend Over Time
2026-05-29 → 2026-08-26Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
CPL by Market — Network Leaderboard
Network avg: $29.78Spend vs. Budget Pacing
All Locations · daily budget from Google AdsDaily
$2,478
Weekly
$17,346
Monthly
$74,340
Selected period · 2026-05-29 → 2026-08-26
Behind pace (underspending) · -76%$54,238 actual$223,021 expected
Week to date
$1,391 actual$7,434 expected
Month to date
$15,674 actual$64,428 expected
Search Campaign Health
Search Impression Share
33.2%
% of available impressions captured
Lost IS — Budget
15.1%
Demand missed due to underspend
Lost IS — Rank
51.8%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (All Locations)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)No timestamped CallRail data in this window.
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
0
Answered
—
0/0
Missed / Abandoned
—
0 calls
Voicemail
0
—
First-time Callers
—
0 unique
LSA Calls
0
Google Guaranteed
Calls by Channel
From CallRail source_nameNo data.
Calls by Market
All markets · live CallRail| Market | Calls | Answered | LSA |
|---|---|---|---|
| Cleveland (All) | 0 | — | 0 |
| Pittsburgh | 0 | — | 0 |
| Columbus | 0 | — | 0 |
| Cincinnati | 0 | — | 0 |
| Toledo (Suburban) | 0 | — | 0 |
| Indianapolis | 0 | — | 0 |
| Akron | 0 | — | 0 |
| Dayton | 0 | — | 0 |
Year-to-Date & Trend — All Locations
YTD: 2026-01-01 → today · YTD leads available per-marketYTD Spend
$111,842.44
YTD Leads
427
Per-market only
YTD CPL
$261.93
YTD Spend ÷ YTD Leads
Top Caller Cities
From CallRail customer locationNo geo data in this window.
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| junk removal services | Cleveland Search | $2650.32 | 74.58 |
| junk removal cleveland | Cleveland Search | $1373.00 | 31.00 |
| junk removal cost | OJF | Search | Junk Removal — Pricing | Cleveland | $1263.37 | 23.16 |
| furniture removal from house | Columbus | Estate Cleanouts | $1068.57 | 1.00 |
| professional window cleaning service | Cleveland Central | $1043.78 | 25.83 |
| window cleaners near me | Columbus | $1009.99 | 29.97 |
| window cleaning near me | Pittsburgh | $988.25 | 26.43 |
| junk removal services | Columbus Search | $948.48 | 26.02 |
| window cleaning near me | Victory Exterior Cleaning | Search 2026 (BRMC) | $936.12 | 14.00 |
| house cleanout services | Cleveland | Estate Cleanouts | $849.01 | 5.50 |
| junk removal near me | Cleveland Search | $826.51 | 25.00 |
| furniture removal from house | Cleveland | Estate Cleanouts | $811.92 | 9.02 |
| junk removal | Cleveland Search | $804.94 | 17.50 |
| junk removal quote near me | OJF | Search | Junk Removal — Pricing | Cleveland | $797.07 | 24.98 |
| junk removal quote near me | OJF | Search | Junk Removal — Pricing | Columbus | $732.31 | 29.50 |
| columbus estate cleanout | Columbus | Estate Cleanouts | $624.87 | 4.00 |
| estate cleanout company | Columbus | Estate Cleanouts | $622.11 | 7.00 |
| junk removal cost | OJF | Search | Junk Removal — Pricing | Columbus | $617.50 | 41.97 |
| paver restoration and sealing | Victory Exterior Cleaning — Commercial | $612.71 | 11.00 |
| whole house cleanout | Cleveland | Estate Cleanouts | $558.04 | 11.33 |
| wood debris removal | Cleveland Search | $554.20 | 15.50 |
| furniture haul away | Cleveland Search | $537.62 | 6.33 |
| hot tub removal | Cleveland Search | $524.86 | 13.50 |
| old couch pickup | Cleveland Search | $499.61 | 13.00 |
| building exterior cleaning | Victory Exterior Cleaning — Commercial | $495.42 | 5.00 |
| affordable junk removal | OJF | Search | Junk Removal — Pricing | Cleveland | $494.89 | 9.00 |
| junk removal | Columbus Search | $441.13 | 10.00 |
| remove old refrigerator | Cleveland Search | $440.34 | 12.00 |
| remove old refrigerator | Columbus Search | $430.72 | 14.00 |
| clean gutters | Victory Exterior Cleaning | Search 2026 (BRMC) | $425.48 | 7.00 |
| bulky furniture removal | Cleveland Search | $406.10 | 13.00 |
| old appliance pickup | Cleveland Search | $405.67 | 12.00 |
| dog board and train | Sit Means Sit Cleveland-BRMC | Search | Leads | $373.30 | 9.00 |
| mattress haul away | Cleveland Search | $334.11 | 7.00 |
| shed removal | Cleveland Search | $330.16 | 9.00 |
| junk removal akron ohio | Cleveland Search | $318.49 | 7.00 |
| whole house cleanout | Columbus | Estate Cleanouts | $316.93 | 0.00 |
| full house junk removal | Cleveland | Estate Cleanouts | $306.84 | 8.00 |
| affordable junk removal | OJF | Search | Junk Removal — Pricing | Columbus | $305.38 | 15.97 |
| home cleanout service | Cleveland | Estate Cleanouts | $302.46 | 2.00 |
| professional pressure washing | Victory Exterior Cleaning | Search 2026 (BRMC) | $284.96 | 9.00 |
| piano removal | Cleveland Search | $284.32 | 9.00 |
| house cleanout service | Columbus | Estate Cleanouts | $283.87 | 0.00 |
| estate cleanout company | Cleveland | Estate Cleanouts | $281.33 | 4.00 |
| clean patio pavers | Victory Exterior Cleaning | Search 2026 (BRMC) | $276.98 | 5.00 |
| building exterior cleaning company | Victory Exterior Cleaning — Commercial | $274.07 | 0.00 |
| furniture removal near me | Cleveland Search | $266.90 | 6.50 |
| window cleaning near me | Cleveland Central | $255.34 | 5.00 |
| fridge removal near me | Cleveland Search | $254.31 | 8.00 |
| cheap junk removal | OJF | Search | Junk Removal — Pricing | Cleveland | $253.11 | 6.98 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — All Locations
1515 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland Search | 3,070 | 36,212 | 8.48% | $5.76 | $17686.63 | 32.6% | $207.81 |
| Columbus Search | 1,017 | 10,593 | 9.60% | $4.89 | $4975.89 | 9.2% | $207.81 |
| Cleveland | Estate Cleanouts | 789 | 10,244 | 7.70% | $5.53 | $4365.12 | 8.0% | $207.81 |
| Victory Exterior Cleaning | Search 2026 (BRMC) | 411 | 8,343 | 4.93% | $9.55 | $3924.80 | 7.2% | $207.81 |
| Columbus | Estate Cleanouts | 335 | 3,920 | 8.55% | $10.12 | $3390.16 | 6.3% | $207.81 |
| OJF | Search | Junk Removal — Pricing | Cleveland | 469 | 4,568 | 10.27% | $7.02 | $3291.71 | 6.1% | $207.81 |
| Cleveland Central | 483 | 9,770 | 4.94% | $5.11 | $2467.25 | 4.5% | $207.81 |
| Sit Means Sit Cleveland-BRMC | Search | Leads | 616 | 11,495 | 5.36% | $3.51 | $2162.81 | 4.0% | $207.81 |
| OJF | Search | Junk Removal — Pricing | Columbus | 381 | 2,988 | 12.75% | $5.47 | $2085.06 | 3.8% | $207.81 |
| Victory Exterior Cleaning — Commercial | 201 | 7,264 | 2.77% | $9.23 | $1854.25 | 3.4% | $207.81 |
| Columbus | 633 | 9,948 | 6.36% | $2.81 | $1777.61 | 3.3% | $207.81 |
| Pittsburgh | 441 | 8,711 | 5.06% | $3.97 | $1750.51 | 3.2% | $207.81 |
| Akron | 382 | 10,176 | 3.75% | $2.90 | $1106.98 | 2.0% | $207.81 |
| Search | Residential Services | 67 | 1,098 | 6.10% | $9.25 | $619.55 | 1.1% | $207.81 |
| Cleveland Display | 1,793 | 169,677 | 1.06% | $0.29 | $518.39 | 1.0% | $207.81 |
| Columbus Display | 828 | 37,831 | 2.19% | $0.51 | $421.50 | 0.8% | $207.81 |
| Search | Roof Cleaning | 43 | 3,023 | 1.42% | $9.08 | $390.23 | 0.7% | $207.81 |
| Search | Commercial | 20 | 342 | 5.85% | $15.88 | $317.56 | 0.6% | $207.81 |
| Victory | Display | March 2026 | 489 | 20,926 | 2.34% | $0.64 | $314.21 | 0.6% | $207.81 |
| OJF | Search | Columbus | Basement Cleanout | Aug 2026 | 16 | 392 | 4.08% | $12.55 | $200.79 | 0.4% | $207.81 |
| Cincinnati | 53 | 1,741 | 3.04% | $3.52 | $186.69 | 0.3% | $207.81 |
| Toledo | 52 | 811 | 6.41% | $3.17 | $164.73 | 0.3% | $207.81 |
| Dayton | 112 | 5,173 | 2.17% | $1.38 | $154.04 | 0.3% | $207.81 |
| Fort Wayne | 15 | 681 | 2.20% | $4.33 | $64.90 | 0.1% | $207.81 |
| Indianapolis | 25 | 1,695 | 1.47% | $1.87 | $46.86 | 0.1% | $207.81 |
| LocalServicesCampaign:SystemGenerated:00065942a54beea7 | 0 | 1 | 0.00% | $0.00 | $0.00 | 0.0% | — |