Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-05-29 → 2026-08-26 window prior year

Ad Spend

$46.86new

Total Leads

3new

Cost Per Lead

$15.62new

Spend ÷ (forms + calls)

Click → Lead

12.0%

Leads ÷ Clicks

Avg CPC

$1.87

Year to Date — Indianapolis

Spend YTD

$993.25

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$49.66

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

1new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

1.47% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-08	Steven Culp	—	Google Ads - Indianapolis
2026-07-08	Derek Doehrmann	—	Google Ads - Indianapolis

Recent Call Leads

Date	Phone	Duration	Status
2026-06-15	(463) 202-3030	0:21	completed

Ad Spend Over Time

2026-05-29 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

Weekly

$56

Monthly

$242

Selected period · 2026-05-29 → 2026-08-26

Behind pace (underspending) · -94%

$47 actual$725 expected

Week to date

$0 actual$24 expected

Month to date

$0 actual$210 expected

Search Campaign Health

Search Impression Share

10.2%

% of available impressions captured

Lost IS — Budget

2.1%

Demand missed due to underspend

Lost IS — Rank

88.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$993.25

YTD Leads

Calls + Forms

YTD CPL

$49.66

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Indianapolis	$16.82	1.00
residential window cleaning	Indianapolis	$14.04	1.00
window cleaning company	Indianapolis	$9.33	1.00
window cleaning near me	Indianapolis	$4.59	0.00
professional pressure washing service	Indianapolis	$1.99	0.00
local window cleaning company	Indianapolis	$0.09	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

41 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	25	1,695	1.47%	$1.87	$46.86	100.0%	$15.62

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard