Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-05-29 → 2026-08-26 window prior year

Ad Spend

$164.73new

Total Leads

5new

Cost Per Lead

$32.95new

Spend ÷ (forms + calls)

Click → Lead

9.6%

Leads ÷ Clicks

Avg CPC

$3.17

Year to Date — Toledo (Suburban)

Spend YTD

$1,086.82

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$72.45

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

4new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

6.41% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-15	Robert Yarberry	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-05-29	(419) 559-7693	0:07	completed
2026-06-04	(580) 313-0145	0:16	completed
2026-06-08	(567) 315-7984	0:23	completed
2026-06-13	(419) 699-0210	0:37	completed

Ad Spend Over Time

2026-05-29 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$10

Weekly

$68

Monthly

$290

Selected period · 2026-05-29 → 2026-08-26

Behind pace (underspending) · -81%

$165 actual$871 expected

Week to date

$0 actual$29 expected

Month to date

$0 actual$252 expected

Search Campaign Health

Search Impression Share

24.6%

% of available impressions captured

Lost IS — Budget

1.8%

Demand missed due to underspend

Lost IS — Rank

73.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$1,086.82

YTD Leads

Calls + Forms

YTD CPL

$72.45

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Toledo	$75.71	2.00
residential window cleaning	Toledo	$37.75	0.00
window cleaners near me	Toledo	$34.09	1.00
window cleaning service near me	Toledo	$6.70	0.00
professional window cleaning	Toledo	$6.00	0.00
driveway cleaning service	Toledo	$4.48	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

41 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	52	811	6.41%	$3.17	$164.73	100.0%	$32.95

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard