Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$283.65new

Total Leads

9new

Cost Per Lead

$31.52new

Spend ÷ (forms + calls)

Click → Lead

5.0%

Leads ÷ Clicks

Avg CPC

$1.57

Year to Date — Akron

Spend YTD

$2,125.81

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$85.03

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

8new

Calls Answered (Ads+LSA)

88%

42/48 from CallRail

Avg Call Duration

1m 38s

CallRail (all channels)

Clicks

181

3.01% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-20	Jill Kidwell	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-05-30	(330) 620-4136	1:19	completed
2026-06-01	(330) 929-3013	1:42	completed
2026-06-05	(313) 318-5576	0:09	completed
2026-06-11	(330) 618-4445	6:01	completed
2026-06-17	(440) 897-9231	1:42	completed
2026-06-19	(330) 417-6011	1:00	completed
2026-06-25	(216) 513-2098	2:05	completed
2026-06-26	(216) 334-6595	0:06	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -53%

$284 actual$600 expected

Week to date

$83 actual$140 expected

Month to date

$261 actual$560 expected

Search Campaign Health

Search Impression Share

11.3%

% of available impressions captured

Lost IS — Budget

7.9%

Demand missed due to underspend

Lost IS — Rank

81.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

155

Answered

89%

138/155

Missed / Abandoned

2 calls

Voicemail

10% of calls

First-time Callers

60%

93 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$2,125.81

YTD Leads

Calls + Forms

YTD CPL

$85.03

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	39	87%
Cleveland	OH	33	91%
Willoughby	OH	10	100%
Canton	OH	9	78%
Kent	OH	7	100%
Washington	NC	2	50%
Bainbridge (Geauga Co.)	OH	2	0%
Ann Arbor	MI	2	100%
Terrell	TX	2	50%
Herndon	VA	2	100%
North Canton	OH	2	100%
Warren	OH	2	100%
Detroit	MI	2	100%
Doylestown	OH	2	100%
Berlin	OH	2	100%

Running Keywords

Top 50 keywords by spend in this window

8 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Akron	$52.41	0.00
window cleaning near me	Akron	$27.60	2.00
local window cleaning	Akron	$25.00	0.00
pressure washing service	Akron	$20.65	0.00
window cleaning for homes	Akron	$16.46	1.00
window cleaners near me	Akron	$5.94	0.00
window cleaning company	Akron	$2.31	0.00
high rise window cleaning	Akron	$0.10	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

29 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	181	6,022	3.01%	$1.57	$283.65	100.0%	$31.52

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard