Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$15,793.04▼ 1%

Total Leads

108new

Cost Per Lead

$146.23new

Spend ÷ (forms + calls)

Click → Lead

2.5%

Leads ÷ Clicks

Avg CPC

$3.71

Year to Date — All Locations

Spend YTD

$70,989.83

Jan 1 → 2026-06-28

Leads YTD

285

Calls + form submissions

CPL YTD

$249.09

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

29new

Phone Calls

79new

Calls Answered (Ads+LSA)

93%

235/254 from CallRail

Avg Call Duration

2m 14s

CallRail (all channels)

Clicks

4,255

3.63% CTR

Recent Form Leads

DateNameServiceSource
2026-05-30Mike Essa—Google Ads - Cleveland Central (Number Pool)
2026-05-30Karen Anderson—Google Ads - Dayton
2026-05-30Jodi Kildoo—Google Ads - Pittsburgh
2026-05-30Marisa Ewing Ewing—Google Ads - Pittsburgh
2026-05-31Kristopher Shuty—Google Ads - Cleveland Central
2026-06-01Brad Combs—Google Ads - Dayton
2026-06-03Dianne Juenger—Google Ads - Cincinnati
2026-06-03Ruth Adams—Google Ads - Cleveland Central
2026-06-04Carole Stieg—Google Ads - Pittsburgh
2026-06-05Joy Colagiovanni—Google Ads - Cleveland Central
2026-06-07James Stevic—Google Ads - Cleveland Central
2026-06-08Steven Culp—Google Ads - Indianapolis
2026-06-08Lucy Dinardo—Google Ads - Cleveland Central (Number Pool)
2026-06-09Deanna Djurovic—Google Ads - Cleveland Central
2026-06-10Dmitriy Babichenko—Google Ads - Pittsburgh
2026-06-10Bill Thayer—Google Ads - Dayton
2026-06-12Ellen Roebuck—Google Ads - Columbus
2026-06-13JOEL GULKO—Google Ads - Cleveland Central
2026-06-15Robert Yarberry—Google Ads - Toledo
2026-06-17Cindy Ellsworth—Google Ads - Cleveland Central
2026-06-17Sandra Riscoe—Google Ads - Pittsburgh
2026-06-20Sheri Rice—Google Ads - Pittsburgh
2026-06-20Signe Strawser—Google Ads - Columbus
2026-06-20Jill Kidwell—Google Ads - Akron
2026-06-23Russell Sowers—Google Ads - Columbus
2026-06-24Linda Woodward—Google Ads - Cincinnati
2026-06-25Kayleigh Bowe—Google Ads - Columbus
2026-06-27Kerfala Toure—Google Ads - Columbus
2026-06-27Susan Beres—Google Ads - Cleveland Central

Recent Call Leads

DatePhoneDurationStatus
2026-05-30(614) 632-02860:28completed
2026-05-30(440) 382-80580:19completed
2026-05-30(330) 620-41361:19completed
2026-05-30(412) 480-94080:26completed
2026-05-30(440) 453-10690:48completed
2026-05-30(440) 785-81780:38completed
2026-05-31(380) 254-34170:00completed
2026-05-31(513) 315-36250:59completed
2026-06-01(330) 929-30131:42completed
2026-06-01(440) 670-26541:27completed
2026-06-01(216) 241-24145:07completed
2026-06-01(703) 801-86535:38completed
2026-06-01(440) 503-48674:51completed
2026-06-01(440) 503-48671:18completed
2026-06-01(260) 637-67571:06completed
2026-06-01(412) 480-94083:18completed
2026-06-01(440) 567-26443:36completed
2026-06-03(614) 746-54142:54completed
2026-06-03(440) 525-17480:00completed
2026-06-03(412) 443-76042:02completed
2026-06-03(440) 552-77085:00completed
2026-06-03(216) 337-74826:15completed
2026-06-03(513) 206-27076:05completed
2026-06-03(440) 212-49620:33completed
2026-06-04(216) 244-13802:16completed
2026-06-04(580) 313-01450:16completed
2026-06-05(740) 656-02813:53completed
2026-06-05(260) 373-10582:46completed
2026-06-05(313) 318-55760:09completed
2026-06-06(513) 663-33890:22completed
2026-06-06(859) 957-83640:22completed
2026-06-08(440) 521-23030:40completed
2026-06-08(810) 824-09351:19completed
2026-06-08(740) 304-35742:15completed
2026-06-08(216) 271-95975:39completed
2026-06-08(567) 315-79840:23completed
2026-06-09(216) 408-47042:27completed
2026-06-09(513) 908-79347:41completed
2026-06-10(419) 376-54993:35completed
2026-06-10(614) 596-59732:07completed
2026-06-11(615) 943-10950:00completed
2026-06-11(615) 943-10951:40completed
2026-06-11(330) 618-44456:01completed
2026-06-11(440) 376-47240:34completed
2026-06-12(615) 943-10951:23completed
2026-06-12(412) 613-55802:09completed
2026-06-13(419) 699-02100:37completed
2026-06-14(614) 569-17730:15completed
2026-06-15(412) 578-63961:42completed
2026-06-15(763) 607-95580:06completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $27.30

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$2,010

Weekly

$14,067

Monthly

$60,286

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -74%
$15,793 actual$60,286 expected

Week to date

$3,250 actual$14,067 expected

Month to date

$14,975 actual$56,267 expected

Search Campaign Health

Search Impression Share

28.2%

% of available impressions captured

Lost IS — Budget

17.8%

Demand missed due to underspend

Lost IS — Rank

54.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads
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Wed
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Fri
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Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
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21
Sun
Mon
Tue
Wed
Thu
Fri
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CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

868

Answered

92%

799/868

Missed / Abandoned

1%

11 calls

Voicemail

58

7% of calls

First-time Callers

65%

564 unique

LSA Calls

142

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail
MarketCallsAnsweredLSA
Cleveland (All)27694%24
Pittsburgh12488%26
Columbus8798%5
Cincinnati5288%8
Toledo (Suburban)8990%26
Indianapolis3597%3
Akron15589%38
Dayton18100%10

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$70,989.83

YTD Leads

285

Per-market only

YTD CPL

$249.09

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH12289%
PittsburghPA6885%
AkronOH5188%
ColumbusOH4598%
ToledoOH3694%
WilloughbyOH3194%
CincinnatiOH2793%
HillcrestOH16100%
IndianapolisIN14100%
CantonOH1283%
Mountain ViewCA12100%
ElyriaOH1191%
DaytonOH11100%
NashvilleTN1060%
BereaOH1090%

Running Keywords

Top 50 keywords by spend in this window

50 keywords
KeywordCampaignSpendConversions
junk removal servicesCleveland Search$1345.9440.92
junk removal servicesColumbus Search$577.4515.52
junk removal costOJF | Search | Junk Removal — Pricing | Cleveland$574.6014.16
estate cleanout companyColumbus | Estate Cleanouts$454.074.00
window cleaning near mePittsburgh$450.1911.43
professional window cleaning serviceCleveland Central$427.6811.83
whole house cleanoutCleveland | Estate Cleanouts$420.337.33
window cleaners near meColumbus$382.9414.97
junk removal quote near meOJF | Search | Junk Removal — Pricing | Cleveland$311.7515.00
junk removal clevelandCleveland Search$293.4514.00
furniture removal from houseColumbus | Estate Cleanouts$290.031.00
junk removal costOJF | Search | Junk Removal — Pricing | Columbus$274.1925.00
wood debris removalCleveland Search$253.5710.00
old appliance pickupCleveland Search$242.258.00
estate cleanout companyCleveland | Estate Cleanouts$227.223.00
affordable junk removalOJF | Search | Junk Removal — Pricing | Cleveland$221.566.00
junk removal near meCleveland Search$188.968.00
junk removalCleveland Search$188.128.50
remove old refrigeratorCleveland Search$187.338.00
furniture removal from houseCleveland | Estate Cleanouts$176.894.00
full house junk removalCleveland | Estate Cleanouts$171.254.00
dog board and trainSit Means Sit Cleveland-BRMC | Search | Leads$157.633.00
hot tub removalCleveland Search$157.584.50
house cleanout servicesCleveland | Estate Cleanouts$157.490.00
window cleaning near meCleveland Central$145.243.00
old couch pickupCleveland Search$126.884.50
bulky furniture removalCleveland Search$124.833.00
junk removal quoteOJF | Search | Junk Removal — Pricing | Cleveland$120.843.00
deck demolitionCleveland Search$116.312.00
junk removalColumbus Search$114.514.00
construction material removalCleveland Search$112.566.00
old furniture pickupCleveland Search$109.357.00
furniture removal near meCleveland Search$107.062.50
shed removalCleveland Search$104.806.00
refrigerator removalCleveland Search$101.805.00
affordable junk removalOJF | Search | Junk Removal — Pricing | Columbus$101.738.45
junk removal quote near meOJF | Search | Junk Removal — Pricing | Columbus$101.409.50
fence removalCleveland Search$96.744.00
pressure washing near mePittsburgh$94.782.50
junk removal lorain ohioCleveland Search$92.742.00
residential window cleaningCincinnati$91.813.00
mattress removal near meCleveland Search$88.453.50
shed demolitionCleveland Search$88.413.50
remove old refrigeratorColumbus Search$87.004.00
house cleanout servicesColumbus | Estate Cleanouts$84.110.00
bulky furniture removalColumbus Search$83.942.52
cheap junk removalOJF | Search | Junk Removal — Pricing | Cleveland$82.982.00
above ground pool removalCleveland Search$76.784.00
house cleanout serviceCleveland | Estate Cleanouts$76.331.00
junk removal quoteOJF | Search | Junk Removal — Pricing | Columbus$76.287.95

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

473 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland Search1,29916,3807.93%$4.48$5820.0036.9%$146.23
Columbus Search3634,5937.90%$4.11$1490.799.4%$146.23
Cleveland | Estate Cleanouts3526,1165.76%$4.07$1434.169.1%$146.23
OJF | Search | Junk Removal — Pricing | Cleveland1801,46812.26%$7.67$1381.128.7%$146.23
Columbus | Estate Cleanouts1321,7637.49%$7.66$1010.556.4%$146.23
Cleveland Central1863,4095.46%$5.39$1002.146.3%$146.23
Sit Means Sit Cleveland-BRMC | Search | Leads2123,3916.25%$3.43$728.204.6%$146.23
OJF | Search | Junk Removal — Pricing | Columbus12786814.63%$4.99$633.584.0%$146.23
Pittsburgh1352,6125.17%$4.39$592.663.8%$146.23
Columbus1763,0925.69%$3.32$584.493.7%$146.23
Akron1816,0223.01%$1.57$283.651.8%$146.23
Cleveland Display52155,0790.95%$0.40$207.301.3%$146.23
Cincinnati391,4182.75%$3.72$145.140.9%$146.23
Columbus Display1873,6585.11%$0.69$128.140.8%$146.23
Dayton934,7961.94%$1.38$128.060.8%$146.23
Toledo386046.29%$3.22$122.260.8%$146.23
Fort Wayne156372.35%$4.33$64.900.4%$146.23
Indianapolis191,2881.48%$1.89$35.910.2%$146.23