Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cincinnati · 2026-05-30 → 2026-06-28 · Generated by BRMC
PPC Performance Summary — Cincinnati
vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cincinnati
Spend YTD
Jan 1 → 2026-06-28
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
12/14 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
2.75% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-06-03 | Dianne Juenger | — | Google Ads - Cincinnati |
| 2026-06-24 | Linda Woodward | — | Google Ads - Cincinnati |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-05-31 | (513) 315-3625 | 0:59 | completed |
| 2026-06-03 | (513) 206-2707 | 6:05 | completed |
| 2026-06-09 | (513) 908-7934 | 7:41 | completed |
| 2026-06-22 | (540) 685-3615 | 0:40 | completed |
| 2026-06-25 | (513) 706-2944 | 0:00 | completed |
| 2026-06-27 | (404) 717-4455 | 0:32 | completed |
Ad Spend Over Time
2026-05-30 → 2026-06-28Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cincinnati · daily budget from Google AdsDaily
$3
Weekly
$23
Monthly
$99
Selected period · 2026-05-30 → 2026-06-28
Ahead of pace (overspending) · +47%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cincinnati)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
46/52
Missed / Abandoned
0 calls
Voicemail
12% of calls
First-time Callers
41 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cincinnati
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cincinnati | OH | 22 | 91% |
| Middletown | OH | 3 | 67% |
| Dayton | OH | 3 | 100% |
| Reily | OH | 2 | 100% |
| Hillsboro | OH | 2 | 100% |
| New Carlisle | OH | 1 | 100% |
| Groveport | OH | 1 | 100% |
| Sarasota | FL | 1 | 100% |
| Tonawanda | NY | 1 | 100% |
| Little Miami | OH | 1 | 0% |
| Bellevue | OH | 1 | 100% |
| San Rafael | CA | 1 | 100% |
| Tillamook | OR | 1 | 100% |
| Wheaton | IL | 1 | 100% |
| Columbus | OH | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| residential window cleaning | Cincinnati | $91.81 | 3.00 |
| pressure washing service | Cincinnati | $19.35 | 1.00 |
| window cleaning service near me | Cincinnati | $17.83 | 0.00 |
| commercial pressure washing near me | Cincinnati | $7.74 | 0.00 |
| concrete cleaning service | Cincinnati | $3.66 | 0.00 |
| local pressure washing | Cincinnati | $2.28 | 0.00 |
| window cleaning near me | Cincinnati | $2.15 | 0.00 |
| window cleaning service | Cincinnati | $0.22 | 0.00 |
| professional window cleaning | Cincinnati | $0.10 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cincinnati
29 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cincinnati | 39 | 1,418 | 2.75% | $3.72 | $145.14 | 100.0% | $18.14 |