Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
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Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$1,002.14new

Total Leads

38new

Cost Per Lead

$26.37new

Spend ÷ (forms + calls)

Click → Lead

20.4%

Leads ÷ Clicks

Avg CPC

$5.39

Year to Date — Cleveland (All)

Spend YTD

$4,313.75

Jan 1 → 2026-06-28

Leads YTD

76

Calls + form submissions

CPL YTD

$56.76

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

10new

Phone Calls

28new

Calls Answered (Ads+LSA)

93%

64/69 from CallRail

Avg Call Duration

2m 29s

CallRail (all channels)

Clicks

186

5.46% CTR

Recent Form Leads

DateNameServiceSource
2026-05-30Mike Essa—Google Ads - Cleveland Central (Number Pool)
2026-05-31Kristopher Shuty—Google Ads - Cleveland Central
2026-06-03Ruth Adams—Google Ads - Cleveland Central
2026-06-05Joy Colagiovanni—Google Ads - Cleveland Central
2026-06-07James Stevic—Google Ads - Cleveland Central
2026-06-08Lucy Dinardo—Google Ads - Cleveland Central (Number Pool)
2026-06-09Deanna Djurovic—Google Ads - Cleveland Central
2026-06-13JOEL GULKO—Google Ads - Cleveland Central
2026-06-17Cindy Ellsworth—Google Ads - Cleveland Central
2026-06-27Susan Beres—Google Ads - Cleveland Central

Recent Call Leads

DatePhoneDurationStatus
2026-05-30(440) 382-80580:19completed
2026-05-30(440) 453-10690:48completed
2026-05-30(440) 785-81780:38completed
2026-06-01(440) 670-26541:27completed
2026-06-01(216) 241-24145:07completed
2026-06-01(703) 801-86535:38completed
2026-06-01(440) 503-48674:51completed
2026-06-01(440) 503-48671:18completed
2026-06-01(440) 567-26443:36completed
2026-06-03(440) 525-17480:00completed
2026-06-03(440) 552-77085:00completed
2026-06-03(216) 337-74826:15completed
2026-06-03(440) 212-49620:33completed
2026-06-04(216) 244-13802:16completed
2026-06-08(440) 521-23030:40completed
2026-06-08(810) 824-09351:19completed
2026-06-08(216) 271-95975:39completed
2026-06-09(216) 408-47042:27completed
2026-06-10(419) 376-54993:35completed
2026-06-11(440) 376-47240:34completed
2026-06-15(216) 848-04602:50completed
2026-06-16(440) 241-42400:51completed
2026-06-16(216) 288-35623:04completed
2026-06-17(440) 537-16105:11completed
2026-06-19(440) 822-67381:33completed
2026-06-22(440) 391-99500:21completed
2026-06-25(216) 704-48703:45completed
2026-06-26(440) 227-16585:08completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$111

Weekly

$779

Monthly

$3,340

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -70%
$1,002 actual$3,340 expected

Week to date

$174 actual$779 expected

Month to date

$896 actual$3,117 expected

Search Campaign Health

Search Impression Share

19.3%

% of available impressions captured

Lost IS — Budget

39.9%

Demand missed due to underspend

Lost IS — Rank

41.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

276

Answered

94%

259/276

Missed / Abandoned

1%

4 calls

Voicemail

13

5% of calls

First-time Callers

68%

187 unique

LSA Calls

24

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$4,313.75

YTD Leads

76

Calls + Forms

YTD CPL

$56.76

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH7689%
WilloughbyOH1989%
HillcrestOH15100%
ElyriaOH989%
DallasTX9100%
BereaOH8100%
AkronOH888%
Chagrin FallsOH7100%
LorainOH5100%
PittsburghPA5100%
BurtonOH475%
PhoenixAZ4100%
ToledoOH4100%
CantonOH3100%
AtlantaGA3100%

Running Keywords

Top 50 keywords by spend in this window

18 keywords
KeywordCampaignSpendConversions
professional window cleaning serviceCleveland Central$427.6811.83
window cleaning near meCleveland Central$145.243.00
residential window cleanersCleveland Central$75.714.00
local window cleaningCleveland Central$70.234.00
window cleaning service near meCleveland Central$59.941.00
pressure washing serviceCleveland Central$52.470.00
house window cleaningCleveland Central$45.472.67
window cleaning for homesCleveland Central$21.391.50
commercial window cleaning companyCleveland Central$20.991.00
window cleaning companyCleveland Central$19.840.00
professional window cleaningCleveland Central$16.380.00
window cleaning serviceCleveland Central$15.800.00
building pressure washing serviceCleveland Central$15.140.00
high rise window cleaningCleveland Central$10.641.00
window cleaning company near meCleveland Central$1.710.00
driveway cleaning serviceCleveland Central$1.660.00
professional pressure washing serviceCleveland Central$1.420.00
building pressure washingCleveland Central$0.410.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

29 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland Central1863,4095.46%$5.39$1002.14100.0%$26.37