Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$584.49new

Total Leads

21new

Cost Per Lead

$27.83new

Spend ÷ (forms + calls)

Click → Lead

11.9%

Leads ÷ Clicks

Avg CPC

$3.32

Year to Date — Columbus

Spend YTD

$2,804.44

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$47.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

16new

Calls Answered (Ads+LSA)

100%

22/22 from CallRail

Avg Call Duration

2m 8s

CallRail (all channels)

Clicks

176

5.69% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-12	Ellen Roebuck	—	Google Ads - Columbus
2026-06-20	Signe Strawser	—	Google Ads - Columbus
2026-06-23	Russell Sowers	—	Google Ads - Columbus
2026-06-25	Kayleigh Bowe	—	Google Ads - Columbus
2026-06-27	Kerfala Toure	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-05-30	(614) 632-0286	0:28	completed
2026-05-31	(380) 254-3417	0:00	completed
2026-06-03	(614) 746-5414	2:54	completed
2026-06-05	(740) 656-0281	3:53	completed
2026-06-06	(513) 663-3389	0:22	completed
2026-06-06	(859) 957-8364	0:22	completed
2026-06-08	(740) 304-3574	2:15	completed
2026-06-10	(614) 596-5973	2:07	completed
2026-06-14	(614) 569-1773	0:15	completed
2026-06-15	(763) 607-9558	0:06	completed
2026-06-15	(513) 503-5598	0:52	completed
2026-06-17	(614) 203-4713	2:42	completed
2026-06-18	(614) 580-1173	3:02	completed
2026-06-23	(614) 260-3716	2:35	completed
2026-06-24	(419) 699-8573	0:01	completed
2026-06-24	(380) 285-6864	1:12	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$18

Weekly

$127

Monthly

$543

Selected period · 2026-05-30 → 2026-06-28

On pace · +8%

$584 actual$543 expected

Week to date

$104 actual$127 expected

Month to date

$543 actual$507 expected

Search Campaign Health

Search Impression Share

13.9%

% of available impressions captured

Lost IS — Budget

25.4%

Demand missed due to underspend

Lost IS — Rank

61.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

98%

85/87

Missed / Abandoned

0 calls

Voicemail

2% of calls

First-time Callers

72%

63 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$2,804.44

YTD Leads

Calls + Forms

YTD CPL

$47.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	36	97%
Cleveland	OH	4	100%
Chicago (Calumet)	IL	3	100%
Cincinnati	OH	2	100%
Covington	KY	2	100%
Leetonia	OH	2	100%
Dayton	OH	2	100%
Zanesville	OH	2	100%
Hilliard	OH	2	100%
Gahanna	OH	2	100%
Hurlock	MD	1	100%
Ogden (Main)	UT	1	100%
Fort Dodge	IA	1	100%
Chillicothe	OH	1	100%
Hamilton	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

14 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$382.94	14.97
pressure washing near me	Columbus	$54.77	1.00
building pressure washing service	Columbus	$30.83	0.00
central window cleaning	Columbus	$27.28	0.00
commercial pressure washing near me	Columbus	$21.52	0.00
pressure washing service	Columbus	$16.84	2.00
clearview window cleaning	Columbus	$10.74	1.00
commercial window cleaning	Columbus	$9.98	0.00
window cleaning service	Columbus	$9.23	2.00
washing company near me	Columbus	$5.73	0.00
professional window cleaning	Columbus	$5.52	0.00
house pressure washing	Columbus	$4.93	0.00
pressure washing company near me	Columbus	$4.02	0.00
best window cleaning company	Columbus	$0.17	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

29 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	176	3,092	5.69%	$3.32	$584.49	100.0%	$27.83

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard