Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$128.06new

Total Leads

3new

Cost Per Lead

$42.69new

Spend ÷ (forms + calls)

Click → Lead

3.2%

Leads ÷ Clicks

Avg CPC

$1.38

Year to Date — Dayton

Spend YTD

$926.55

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$71.27

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

Calls Answered (Ads+LSA)

100%

10/10 from CallRail

Avg Call Duration

3m 8s

CallRail (all channels)

Clicks

1.94% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-30	Karen Anderson	—	Google Ads - Dayton
2026-06-01	Brad Combs	—	Google Ads - Dayton
2026-06-10	Bill Thayer	—	Google Ads - Dayton

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

Weekly

$23

Monthly

$99

Selected period · 2026-05-30 → 2026-06-28

Ahead of pace (overspending) · +30%

$128 actual$99 expected

Week to date

$0 actual$23 expected

Month to date

$86 actual$92 expected

Search Campaign Health

Search Impression Share

14.4%

% of available impressions captured

Lost IS — Budget

10.0%

Demand missed due to underspend

Lost IS — Rank

75.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Dayton)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

18/18

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

61%

11 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$926.55

YTD Leads

Calls + Forms

YTD CPL

$71.27

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	5	100%
Columbus	OH	5	100%
Springfield	OH	2	100%
Pittsburgh	PA	1	100%
Defiance	OH	1	100%
Lexington	KY	1	100%
Gainesville	FL	1	100%
Wilmington	OH	1	100%
Mountain View	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

9 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Dayton	$35.85	2.00
pressure washing service	Dayton	$18.03	0.00
professional window cleaning service	Dayton	$10.02	1.00
best pressure washing company	Dayton	$9.28	0.00
window cleaning service	Dayton	$3.92	0.00
window cleaners near me	Dayton	$3.13	0.00
house window cleaning	Dayton	$2.39	0.00
window cleaning service near me	Dayton	$2.36	0.00
driveway pressure washing	Dayton	$0.39	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Dayton

13 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Dayton	93	4,796	1.94%	$1.38	$128.06	100.0%	$42.69

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard