Central Window Cleaning · KPI Dashboard

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Markets

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$64.90new

Total Leads

2new

Cost Per Lead

$32.45new

Spend ÷ (forms + calls)

Click → Lead

13.3%

Leads ÷ Clicks

Avg CPC

$4.33

Year to Date — Fort Wayne

Spend YTD

$490.79

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$54.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

2new

Calls Answered (Ads+LSA)

80%

4/5 from CallRail

Avg Call Duration

0m 57s

CallRail (all channels)

Clicks

2.35% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-06-01	(260) 637-6757	1:06	completed
2026-06-05	(260) 373-1058	2:46	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

Weekly

$58

Monthly

$247

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -74%

$65 actual$247 expected

Week to date

$0 actual$58 expected

Month to date

$65 actual$230 expected

Search Campaign Health

Search Impression Share

22.6%

% of available impressions captured

Lost IS — Budget

6.2%

Demand missed due to underspend

Lost IS — Rank

71.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Fort Wayne)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

94%

16/17

Missed / Abandoned

0 calls

Voicemail

6% of calls

First-time Callers

65%

11 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$490.79

YTD Leads

Calls + Forms

YTD CPL

$54.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Portland	IN	4	100%
Indianapolis	IN	3	100%
Fort Wayne	IN	3	67%
Huntertown	IN	1	100%
Brownsville	TX	1	100%
Wichita	KS	1	100%
Geneva	OH	1	100%
Phoenix	AZ	1	100%
Fresno	CA	1	100%
Mountain View	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Fort Wayne	$33.42	1.00
pressure washing service	Fort Wayne	$18.01	0.00
pressure washing service near me	Fort Wayne	$12.79	0.00
pressure washing near me	Fort Wayne	$0.67	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Fort Wayne

13 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Fort Wayne	15	637	2.35%	$4.33	$64.90	100.0%	$32.45

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard