Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$35.91new

Total Leads

2new

Cost Per Lead

$17.95new

Spend ÷ (forms + calls)

Click → Lead

10.5%

Leads ÷ Clicks

Avg CPC

$1.89

Year to Date — Indianapolis

Spend YTD

$985.70

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$51.88

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

1m 17s

CallRail (all channels)

Clicks

1.48% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-08	Steven Culp	—	Google Ads - Indianapolis

Recent Call Leads

Date	Phone	Duration	Status
2026-06-15	(463) 202-3030	0:21	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$13

Weekly

$92

Monthly

$395

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -91%

$36 actual$395 expected

Week to date

$6 actual$92 expected

Month to date

$34 actual$368 expected

Search Campaign Health

Search Impression Share

10.1%

% of available impressions captured

Lost IS — Budget

2.6%

Demand missed due to underspend

Lost IS — Rank

87.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

97%

34/35

Missed / Abandoned

0 calls

Voicemail

3% of calls

First-time Callers

80%

28 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$985.70

YTD Leads

Calls + Forms

YTD CPL

$51.88

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	10	100%
Schenectady	NY	3	100%
Brownsburg	IN	2	100%
Oradell	NJ	2	100%
Naples	FL	2	100%
Phoenix	AZ	2	100%
Noblesville	IN	2	50%
Coral Springs	FL	1	100%
Government Camp	OR	1	100%
St. Petersburg	FL	1	100%
Bay St. Louis	MS	1	100%
Las Vegas	NV	1	100%
Mc Cordsville	IN	1	100%
Anderson	IN	1	100%
Chicago (Calumet)	IL	1	100%

Running Keywords

Top 50 keywords by spend in this window

5 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Indianapolis	$14.21	1.00
residential window cleaning	Indianapolis	$12.15	0.00
window cleaning company	Indianapolis	$9.33	1.00
window cleaning near me	Indianapolis	$3.53	0.00
local window cleaning company	Indianapolis	$0.09	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

29 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	19	1,288	1.48%	$1.89	$35.91	100.0%	$17.95

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard