Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$592.66new

Total Leads

21new

Cost Per Lead

$28.22new

Spend ÷ (forms + calls)

Click → Lead

15.6%

Leads ÷ Clicks

Avg CPC

$4.39

Year to Date — Pittsburgh

Spend YTD

$3,303.33

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$63.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

6new

Phone Calls

15new

Calls Answered (Ads+LSA)

91%

42/46 from CallRail

Avg Call Duration

2m 11s

CallRail (all channels)

Clicks

135

5.17% CTR

Recent Form Leads

Date	Name	Service	Source
2026-05-30	Jodi Kildoo	—	Google Ads - Pittsburgh
2026-05-30	Marisa Ewing Ewing	—	Google Ads - Pittsburgh
2026-06-04	Carole Stieg	—	Google Ads - Pittsburgh
2026-06-10	Dmitriy Babichenko	—	Google Ads - Pittsburgh
2026-06-17	Sandra Riscoe	—	Google Ads - Pittsburgh
2026-06-20	Sheri Rice	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-05-30	(412) 480-9408	0:26	completed
2026-06-01	(412) 480-9408	3:18	completed
2026-06-03	(412) 443-7604	2:02	completed
2026-06-11	(615) 943-1095	0:00	completed
2026-06-11	(615) 943-1095	1:40	completed
2026-06-12	(615) 943-1095	1:23	completed
2026-06-12	(412) 613-5580	2:09	completed
2026-06-15	(412) 578-6396	1:42	completed
2026-06-18	(215) 824-7166	0:09	completed
2026-06-20	(412) 952-0989	1:15	completed
2026-06-22	(412) 996-6829	0:30	completed
2026-06-24	(412) 979-5817	4:37	completed
2026-06-25	(412) 229-8220	7:20	completed
2026-06-25	(412) 229-8220	2:28	completed
2026-06-26	(412) 443-9098	0:39	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$16

Weekly

$115

Monthly

$494

Selected period · 2026-05-30 → 2026-06-28

Ahead of pace (overspending) · +20%

$593 actual$494 expected

Week to date

$85 actual$115 expected

Month to date

$551 actual$461 expected

Search Campaign Health

Search Impression Share

23.2%

% of available impressions captured

Lost IS — Budget

19.9%

Demand missed due to underspend

Lost IS — Rank

57.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

124

Answered

88%

109/124

Missed / Abandoned

2 calls

Voicemail

10% of calls

First-time Callers

60%

75 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$3,303.33

YTD Leads

Calls + Forms

YTD CPL

$63.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	62	84%
Nashville	TN	9	67%
Bethel Park	PA	6	83%
Atlanta	GA	4	100%
Washington	NC	3	100%
South Kansas City	MO	3	100%
New Kensington	PA	2	100%
Coraopolis	PA	2	100%
Carnegie	PA	2	100%
Monroeville	PA	2	50%
Uniontown	PA	2	100%
Turtle Creek	PA	2	100%
Columbus	OH	1	100%
Elyria	OH	1	100%
Lansdale	PA	1	100%

Running Keywords

Top 50 keywords by spend in this window

7 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$450.19	11.43
pressure washing near me	Pittsburgh	$94.78	2.50
gutter cleaning service	Pittsburgh	$26.63	1.00
window cleaning service	Pittsburgh	$11.04	1.00
local pressure washing	Pittsburgh	$8.85	0.00
professional window cleaning service	Pittsburgh	$0.72	0.00
commercial pressure washing near me	Pittsburgh	$0.45	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

29 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	135	2,612	5.17%	$4.39	$592.66	100.0%	$28.22

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard