Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-05-30 → 2026-06-28 window prior year

Ad Spend

$122.26new

Total Leads

4new

Cost Per Lead

$30.56new

Spend ÷ (forms + calls)

Click → Lead

10.5%

Leads ÷ Clicks

Avg CPC

$3.22

Year to Date — Toledo (Suburban)

Spend YTD

$1,044.34

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$69.62

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

3new

Calls Answered (Ads+LSA)

97%

30/31 from CallRail

Avg Call Duration

2m 27s

CallRail (all channels)

Clicks

6.29% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-15	Robert Yarberry	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-06-04	(580) 313-0145	0:16	completed
2026-06-08	(567) 315-7984	0:23	completed
2026-06-13	(419) 699-0210	0:37	completed

Ad Spend Over Time

2026-05-30 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$10

Weekly

$69

Monthly

$296

Selected period · 2026-05-30 → 2026-06-28

Behind pace (underspending) · -59%

$122 actual$296 expected

Week to date

$28 actual$69 expected

Month to date

$122 actual$276 expected

Search Campaign Health

Search Impression Share

24.9%

% of available impressions captured

Lost IS — Budget

2.4%

Demand missed due to underspend

Lost IS — Rank

72.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

90%

80/89

Missed / Abandoned

2 calls

Voicemail

8% of calls

First-time Callers

46%

41 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$1,044.34

YTD Leads

Calls + Forms

YTD CPL

$69.62

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	30	93%
Bowling Green	OH	7	71%
Cleveland	OH	6	67%
Akron	OH	4	100%
Ann Arbor	MI	2	100%
Monroe	MI	2	100%
Dickinson	ND	2	100%
Mountain View	CA	2	100%
Plano	TX	2	100%
Troy	MI	2	100%
Springfield (Main)	IL	2	50%
Richardson	TX	2	100%
Barker	TX	1	100%
Henderson	LA	1	100%
Mansfield	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

6 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Toledo	$65.74	2.00
window cleaners near me	Toledo	$30.73	1.00
residential window cleaning	Toledo	$8.61	0.00
window cleaning service near me	Toledo	$6.70	0.00
professional window cleaning	Toledo	$6.00	0.00
driveway cleaning service	Toledo	$4.48	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

29 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	38	604	6.29%	$3.22	$122.26	100.0%	$30.56

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard