Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$82.67new

Total Leads

2new

Cost Per Lead

$41.33new

Spend ÷ (forms + calls)

Click → Lead

3.1%

Leads ÷ Clicks

Avg CPC

$1.29

Year to Date — Akron

Spend YTD

$2,125.81

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$85.03

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

2new

Calls Answered (Ads+LSA)

75%

6/8 from CallRail

Avg Call Duration

0m 47s

CallRail (all channels)

Clicks

3.18% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-06-25	(216) 513-2098	2:05	completed
2026-06-26	(216) 334-6595	0:06	completed

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -41%

$83 actual$140 expected

Week to date

$83 actual$140 expected

Month to date

$83 actual$560 expected

Search Campaign Health

Search Impression Share

10.4%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

89.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

92%

24/26

Missed / Abandoned

0 calls

Voicemail

8% of calls

First-time Callers

54%

14 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$2,125.81

YTD Leads

Calls + Forms

YTD CPL

$85.03

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	9	100%
Willoughby	OH	4	100%
Kent	OH	2	100%
Poughkeepsie	NY	2	100%
Massillon	OH	1	100%
Bronx NYC	NY	1	100%
Canoga Park	CA	1	100%
Fort Collins	CO	1	100%
Charlotte	NC	1	100%
Cincinnati	OH	1	100%
Mountain View	CA	1	100%
Chicago (Wabash)	IL	1	0%
Akron	OH	1	0%

Running Keywords

Top 50 keywords by spend in this window

5 keywords

Keyword	Campaign	Spend
pressure washing service	Akron	$13.58
professional window cleaning service	Akron	$7.06
window cleaning for homes	Akron	$5.18
window cleaning near me	Akron	$1.77
high rise window cleaning	Akron	$0.10

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Akron

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	64	2,015	3.18%	$1.29	$82.67	100.0%	$41.33

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard