Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$3,250.28▼ 30%

Total Leads

21new

Cost Per Lead

$154.78new

Spend ÷ (forms + calls)

Click → Lead

2.5%

Leads ÷ Clicks

Avg CPC

$3.81

Year to Date — All Locations

Spend YTD

$70,989.83

Jan 1 → 2026-06-28

Leads YTD

285

Calls + form submissions

CPL YTD

$249.09

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

16new

Calls Answered (Ads+LSA)

95%

71/75 from CallRail

Avg Call Duration

2m 10s

CallRail (all channels)

Clicks

854

4.52% CTR

Recent Form Leads

DateNameServiceSource
2026-06-23Russell Sowers—Google Ads - Columbus
2026-06-24Linda Woodward—Google Ads - Cincinnati
2026-06-25Kayleigh Bowe—Google Ads - Columbus
2026-06-27Kerfala Toure—Google Ads - Columbus
2026-06-27Susan Beres—Google Ads - Cleveland Central

Recent Call Leads

DatePhoneDurationStatus
2026-06-22(412) 996-68290:30completed
2026-06-22(540) 685-36150:40completed
2026-06-22(440) 391-99500:21completed
2026-06-23(614) 260-37162:35completed
2026-06-24(419) 699-85730:01completed
2026-06-24(380) 285-68641:12completed
2026-06-24(412) 979-58174:37completed
2026-06-25(412) 229-82207:20completed
2026-06-25(412) 229-82202:28completed
2026-06-25(216) 704-48703:45completed
2026-06-25(216) 513-20982:05completed
2026-06-25(513) 706-29440:00completed
2026-06-26(412) 443-90980:39completed
2026-06-26(216) 334-65950:06completed
2026-06-26(440) 227-16585:08completed
2026-06-27(404) 717-44550:32completed

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $23.82

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$2,010

Weekly

$14,067

Monthly

$60,286

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -77%
$3,250 actual$14,067 expected

Week to date

$3,250 actual$14,067 expected

Month to date

$3,250 actual$56,267 expected

Search Campaign Health

Search Impression Share

28.8%

% of available impressions captured

Lost IS — Budget

13.5%

Demand missed due to underspend

Lost IS — Rank

57.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

190

Answered

97%

184/190

Missed / Abandoned

0%

0 calls

Voicemail

6

3% of calls

First-time Callers

62%

117 unique

LSA Calls

50

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail
MarketCallsAnsweredLSA
Cleveland (All)6498%15
Pittsburgh24100%9
Columbus25100%5
Cincinnati1688%4
Toledo (Suburban)20100%6
Indianapolis6100%3
Akron2692%5
Dayton3100%1

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$70,989.83

YTD Leads

285

Per-market only

YTD CPL

$249.09

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH25100%
PittsburghPA13100%
ColumbusOH11100%
ToledoOH11100%
Mountain ViewCA11100%
WilloughbyOH7100%
HillcrestOH7100%
CincinnatiOH6100%
Chicago (Calumet)IL6100%
Bronx NYCNY4100%
DallasTX4100%
AtlantaGA367%
KentOH3100%
South Kansas CityMO3100%
Buffalo (Harris Co)TX2100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords
KeywordCampaignSpendConversions
junk removal servicesCleveland Search$200.775.17
estate cleanout companyColumbus | Estate Cleanouts$179.982.00
junk removal costOJF | Search | Junk Removal — Pricing | Cleveland$169.078.00
whole house cleanoutCleveland | Estate Cleanouts$119.603.33
junk removal servicesColumbus Search$112.655.00
junk removal clevelandCleveland Search$112.213.00
professional window cleaning serviceCleveland Central$95.831.00
junk removal costOJF | Search | Junk Removal — Pricing | Columbus$78.414.00
furniture removal from houseCleveland | Estate Cleanouts$72.852.00
full house junk removalCleveland | Estate Cleanouts$65.653.00
junk removalCleveland Search$54.422.00
estate cleanout companyCleveland | Estate Cleanouts$45.631.00
demolition debris removalCleveland Search$43.442.00
window cleaners near meColumbus$42.523.00
window cleaning near mePittsburgh$42.303.00
old couch pickupCleveland Search$39.312.50
hot tub removalCleveland Search$38.651.00
junk removal quoteOJF | Search | Junk Removal — Pricing | Cleveland$38.290.00
junk removal quote near meOJF | Search | Junk Removal — Pricing | Cleveland$37.690.00
wood debris removalCleveland Search$35.231.00
furniture removal from houseColumbus | Estate Cleanouts$32.951.00
house cleanout serviceColumbus | Estate Cleanouts$32.650.00
piano removal near meCleveland Search$32.490.00
old appliance pickupCleveland Search$31.141.00
remove old refrigeratorCleveland Search$30.531.00
pressure washing near mePittsburgh$29.851.00
construction material removalCleveland Search$28.681.00
local junk removalCleveland Search$27.151.00
pool removal near meCleveland Search$25.951.00
junk removal near meCleveland Search$25.091.00
dog board and trainSit Means Sit Cleveland-BRMC | Search | Leads$24.880.00
junk removal medina ohioCleveland Search$24.770.00
cheap junk removalOJF | Search | Junk Removal — Pricing | Columbus$24.440.00
refrigerator removalCleveland Search$24.152.00
debris removal clevelandCleveland Search$23.642.00
washer dryer removalCleveland Search$23.160.00
book debris removalColumbus Search$22.920.00
central window cleaningColumbus$22.200.00
furniture removal near meCleveland Search$22.160.50
puppy socialization classesSit Means Sit Cleveland-BRMC | Search | Leads$22.030.00
fence removalCleveland Search$21.791.00
piano removalCleveland Search$21.090.00
home cleanout services near meCleveland | Estate Cleanouts$21.020.00
old appliance pickupColumbus Search$20.230.00
house cleanout servicesCleveland | Estate Cleanouts$20.210.00
construction material removalColumbus Search$20.070.00
book debris removalCleveland Search$18.460.00
remove old refrigeratorColumbus Search$17.751.00
mattress removal near meCleveland Search$17.701.50
shed removalCleveland Search$17.140.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

96 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland Search2272,9207.77%$5.13$1164.2935.8%$154.78
Cleveland | Estate Cleanouts861,4455.95%$4.45$382.5211.8%$154.78
Columbus Search901,3046.90%$3.41$306.779.4%$154.78
OJF | Search | Junk Removal — Pricing | Cleveland4230613.73%$6.41$269.358.3%$154.78
Columbus | Estate Cleanouts345076.71%$7.80$265.068.2%$154.78
Cleveland Central294855.98%$6.01$174.345.4%$154.78
Sit Means Sit Cleveland-BRMC | Search | Leads506038.29%$3.07$153.344.7%$154.78
OJF | Search | Junk Removal — Pricing | Columbus3024112.45%$4.63$138.804.3%$154.78
Columbus357274.81%$2.98$104.143.2%$154.78
Pittsburgh194694.05%$4.49$85.282.6%$154.78
Akron642,0153.18%$1.29$82.672.5%$154.78
Columbus Display541,1794.58%$0.72$39.051.2%$154.78
Cleveland Display706,1271.14%$0.44$30.911.0%$154.78
Toledo111427.75%$2.58$28.390.9%$154.78
Cincinnati61833.28%$3.25$19.510.6%$154.78
Indianapolis72562.73%$0.84$5.850.2%$154.78