Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cincinnati

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$19.51new

Total Leads

4new

Cost Per Lead

$4.88new

Spend ÷ (forms + calls)

Click → Lead

66.7%

Leads ÷ Clicks

Avg CPC

$3.25

Year to Date — Cincinnati

Spend YTD

$1,416.26

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$54.47

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

3new

Calls Answered (Ads+LSA)

86%

6/7 from CallRail

Avg Call Duration

2m 44s

CallRail (all channels)

Clicks

3.28% CTR

Recent Form Leads

Date	Name	Service	Source
2026-06-24	Linda Woodward	—	Google Ads - Cincinnati

Recent Call Leads

Date	Phone	Duration	Status
2026-06-22	(540) 685-3615	0:40	completed
2026-06-25	(513) 706-2944	0:00	completed
2026-06-27	(404) 717-4455	0:32	completed

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cincinnati · daily budget from Google Ads

Daily

Weekly

$23

Monthly

$99

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -15%

$20 actual$23 expected

Week to date

$20 actual$23 expected

Month to date

$20 actual$92 expected

Search Campaign Health

Search Impression Share

12.7%

% of available impressions captured

Lost IS — Budget

23.8%

Demand missed due to underspend

Lost IS — Rank

64.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cincinnati)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

88%

14/16

Missed / Abandoned

0 calls

Voicemail

13% of calls

First-time Callers

81%

13 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cincinnati

YTD: 2026-01-01 → today

YTD Spend

$1,416.26

YTD Leads

Calls + Forms

YTD CPL

$54.47

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cincinnati	OH	5	100%
Chula Vista	CA	1	100%
Roanoke	VA	1	100%
Linden	NJ	1	0%
Pontiac	MI	1	100%
Covington	KY	1	100%
New York	NY	1	100%
Tulsa	OK	1	100%
Clermont	OH	1	100%
Mountain View	CA	1	100%
Middletown	OH	1	100%
Atlanta	GA	1	0%

Running Keywords

Top 50 keywords by spend in this window

3 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Cincinnati	$12.07	1.00
commercial pressure washing near me	Cincinnati	$4.80	0.00
pressure washing service	Cincinnati	$2.64	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cincinnati

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cincinnati	6	183	3.28%	$3.25	$19.51	100.0%	$4.88

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard