Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$174.34new

Total Leads

4new

Cost Per Lead

$43.58new

Spend ÷ (forms + calls)

Click → Lead

13.8%

Leads ÷ Clicks

Avg CPC

$6.01

Year to Date — Cleveland (All)

Spend YTD

$4,313.75

Jan 1 → 2026-06-28

Leads YTD

76

Calls + form submissions

CPL YTD

$56.76

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

3new

Calls Answered (Ads+LSA)

100%

26/26 from CallRail

Avg Call Duration

2m 46s

CallRail (all channels)

Clicks

29

5.98% CTR

Recent Form Leads

DateNameServiceSource
2026-06-27Susan Beres—Google Ads - Cleveland Central

Recent Call Leads

DatePhoneDurationStatus
2026-06-22(440) 391-99500:21completed
2026-06-25(216) 704-48703:45completed
2026-06-26(440) 227-16585:08completed

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$111

Weekly

$779

Monthly

$3,340

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -78%
$174 actual$779 expected

Week to date

$174 actual$779 expected

Month to date

$174 actual$3,117 expected

Search Campaign Health

Search Impression Share

16.1%

% of available impressions captured

Lost IS — Budget

36.6%

Demand missed due to underspend

Lost IS — Rank

47.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

64

Answered

98%

63/64

Missed / Abandoned

0%

0 calls

Voicemail

1

2% of calls

First-time Callers

67%

43 unique

LSA Calls

15

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$4,313.75

YTD Leads

76

Calls + Forms

YTD CPL

$56.76

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH15100%
HillcrestOH7100%
DallasTX4100%
WilloughbyOH3100%
Chicago (Calumet)IL3100%
Mountain ViewCA3100%
Buffalo (Harris Co)TX2100%
MecostaMI2100%
BellevueOH2100%
TrinityOH2100%
BurtonOH2100%
Bronx NYCNY2100%
AtlantaGA1100%
RoseburgOR1100%
KentOH1100%

Running Keywords

Top 50 keywords by spend in this window

10 keywords
KeywordCampaignSpendConversions
professional window cleaning serviceCleveland Central$95.831.00
building pressure washing serviceCleveland Central$15.140.00
window cleaning companyCleveland Central$14.480.00
window cleaning service near meCleveland Central$13.780.00
residential window cleanersCleveland Central$9.971.00
local window cleaningCleveland Central$8.580.00
window cleaning near meCleveland Central$7.810.00
window cleaning serviceCleveland Central$4.650.00
pressure washing serviceCleveland Central$3.840.00
house window cleaningCleveland Central$0.260.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

6 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland Central294855.98%$6.01$174.34100.0%$43.58