Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Columbus · 2026-06-22 → 2026-06-28 · Generated by BRMC
PPC Performance Summary — Columbus
vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Columbus
Spend YTD
Jan 1 → 2026-06-28
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
8/8 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
4.81% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-06-23 | Russell Sowers | — | Google Ads - Columbus |
| 2026-06-25 | Kayleigh Bowe | — | Google Ads - Columbus |
| 2026-06-27 | Kerfala Toure | — | Google Ads - Columbus |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-06-23 | (614) 260-3716 | 2:35 | completed |
| 2026-06-24 | (419) 699-8573 | 0:01 | completed |
| 2026-06-24 | (380) 285-6864 | 1:12 | completed |
Ad Spend Over Time
2026-06-22 → 2026-06-28Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Columbus · daily budget from Google AdsDaily
$18
Weekly
$127
Monthly
$543
Selected period · 2026-06-22 → 2026-06-28
Behind pace (underspending) · -18%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Columbus)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
25/25
Missed / Abandoned
0 calls
Voicemail
0% of calls
First-time Callers
18 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Columbus
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Columbus | OH | 9 | 100% |
| Gahanna | OH | 2 | 100% |
| Chicago (Calumet) | IL | 2 | 100% |
| Washington | DC | 1 | 100% |
| Vail | CO | 1 | 100% |
| Hilliard | OH | 1 | 100% |
| Zanesville | OH | 1 | 100% |
| Bronx NYC | NY | 1 | 100% |
| Leetonia | OH | 1 | 100% |
| Toledo | OH | 1 | 100% |
| Atlanta | GA | 1 | 100% |
| Hinckley | OH | 1 | 100% |
| Mountain View | CA | 1 | 100% |
| Bradenton | FL | 1 | 100% |
| Covington | KY | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaners near me | Columbus | $42.52 | 3.00 |
| central window cleaning | Columbus | $22.20 | 0.00 |
| building pressure washing service | Columbus | $10.46 | 0.00 |
| pressure washing near me | Columbus | $7.46 | 0.00 |
| clearview window cleaning | Columbus | $7.36 | 0.00 |
| commercial pressure washing near me | Columbus | $6.59 | 0.00 |
| pressure washing service | Columbus | $3.73 | 2.00 |
| window cleaning service | Columbus | $2.06 | 1.00 |
| commercial window cleaning | Columbus | $1.76 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Columbus
6 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Columbus | 35 | 727 | 4.81% | $2.98 | $104.14 | 100.0% | $17.36 |