Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$5.85new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$0.84

Year to Date — Indianapolis

Spend YTD

$985.70

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$51.88

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

3/3 from CallRail

Avg Call Duration

1m 24s

CallRail (all channels)

Clicks

2.73% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$13

Weekly

$92

Monthly

$395

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -94%

$6 actual$92 expected

Week to date

$6 actual$92 expected

Month to date

$6 actual$368 expected

Search Campaign Health

Search Impression Share

10.2%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

89.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

6/6

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

83%

5 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$985.70

YTD Leads

Calls + Forms

YTD CPL

$51.88

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Anderson	IN	1	100%
Chicago (Calumet)	IL	1	100%
Wichita	KS	1	100%
Houston	TX	1	100%
Mountain View	CA	1	100%
Acton	IN	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend
pressure washing service	Indianapolis	$6.10
residential window cleaning	Indianapolis	$1.99
window cleaning company	Indianapolis	$0.70
window cleaning near me	Indianapolis	$0.46

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions