Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$85.28new

Total Leads

5new

Cost Per Lead

$17.06new

Spend ÷ (forms + calls)

Click → Lead

26.3%

Leads ÷ Clicks

Avg CPC

$4.49

Year to Date — Pittsburgh

Spend YTD

$3,303.33

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$63.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

5new

Calls Answered (Ads+LSA)

100%

14/14 from CallRail

Avg Call Duration

2m 39s

CallRail (all channels)

Clicks

4.05% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-06-22	(412) 996-6829	0:30	completed
2026-06-24	(412) 979-5817	4:37	completed
2026-06-25	(412) 229-8220	7:20	completed
2026-06-25	(412) 229-8220	2:28	completed
2026-06-26	(412) 443-9098	0:39	completed

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$16

Weekly

$115

Monthly

$494

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -26%

$85 actual$115 expected

Week to date

$85 actual$115 expected

Month to date

$85 actual$461 expected

Search Campaign Health

Search Impression Share

19.8%

% of available impressions captured

Lost IS — Budget

15.7%

Demand missed due to underspend

Lost IS — Rank

64.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

24/24

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

58%

14 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$3,303.33

YTD Leads

Calls + Forms

YTD CPL

$63.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	12	100%
South Kansas City	MO	3	100%
Uniontown	PA	2	100%
Turtle Creek	PA	2	100%
Gibsonia	PA	1	100%
New Kensington	PA	1	100%
Carnegie	PA	1	100%
Glenshaw	PA	1	100%
Mountain View	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

3 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$42.30	3.00
pressure washing near me	Pittsburgh	$29.85	1.00
gutter cleaning service	Pittsburgh	$13.13	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Pittsburgh

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	19	469	4.05%	$4.49	$85.28	100.0%	$17.06

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard