Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-06-22 → 2026-06-28 window prior year

Ad Spend

$28.39new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$2.58

Year to Date — Toledo (Suburban)

Spend YTD

$1,044.34

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$69.62

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

2m 15s

CallRail (all channels)

Clicks

7.75% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-06-22 → 2026-06-28

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$10

Weekly

$69

Monthly

$296

Selected period · 2026-06-22 → 2026-06-28

Behind pace (underspending) · -59%

$28 actual$69 expected

Week to date

$28 actual$69 expected

Month to date

$28 actual$276 expected

Search Campaign Health

Search Impression Share

24.5%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

75.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

20/20

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

35%

7 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$1,044.34

YTD Leads

Calls + Forms

YTD CPL

$69.62

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	9	100%
Richardson	TX	2	100%
New Brunswick	NJ	1	100%
Oak Hill	NY	1	100%
Cleveland	OH	1	100%
Troy	MI	1	100%
Adrian	MI	1	100%
Plano	TX	1	100%
Ann Arbor	MI	1	100%
Mountain View	CA	1	100%
Monroe	MI	1	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend
pressure washing service	Toledo	$13.37
residential window cleaning	Toledo	$8.61
window cleaners near me	Toledo	$4.99
driveway cleaning service	Toledo	$1.42

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions