Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-07-28 → 2026-08-26 window prior year

Ad Spend

$731.94new

Total Leads

20new

Cost Per Lead

$36.60new

Spend ÷ (forms + calls)

Click → Lead

14.8%

Leads ÷ Clicks

Avg CPC

$5.42

Year to Date — Cleveland Central

Spend YTD

$3,376.00

Jan 1 → 2026-08-26

Leads YTD

105

Calls + form submissions

CPL YTD

$32.15

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

17new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

135

4.53% CTR

Recent Form Leads

Date	Name	Service	Source
2026-07-28	Mitzi Regala	—	Google Ads - Cleveland Central
2026-07-29	Katilyn Glover	—	Google Ads - Cleveland Central
2026-08-03	Martha Hostetter	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-07-28	(330) 439-7616	0:45	completed
2026-07-29	(330) 256-2563	1:15	completed
2026-07-30	(216) 926-0740	1:51	completed
2026-07-30	(440) 526-2446	4:21	completed
2026-08-04	(216) 410-5701	5:44	completed
2026-08-05	(216) 267-4692	3:12	completed
2026-08-07	(419) 504-8170	7:11	completed
2026-08-11	(216) 406-9298	11:57	completed
2026-08-13	(216) 798-8533	6:56	completed
2026-08-17	(440) 665-4426	4:27	completed
2026-08-20	(216) 952-7397	0:33	completed
2026-08-20	(440) 773-5551	12:12	completed
2026-08-22	(216) 544-5334	0:22	completed
2026-08-24	(440) 470-1225	2:31	completed
2026-08-24	(440) 669-6251	0:37	completed
2026-08-24	(440) 669-6251	0:35	completed
2026-08-25	(216) 249-4334	2:53	completed

Ad Spend Over Time

2026-07-28 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$24

Weekly

$169

Monthly

$726

Selected period · 2026-07-28 → 2026-08-26

On pace · +1%

$732 actual$726 expected

Week to date

$73 actual$73 expected

Month to date

$604 actual$629 expected

Search Campaign Health

Search Impression Share

21.4%

% of available impressions captured

Lost IS — Budget

12.7%

Demand missed due to underspend

Lost IS — Rank

66.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$3,376.00

YTD Leads

105

Calls + Forms

YTD CPL

$32.15

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

23 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Cleveland Central	$349.26	9.00
pressure washing service	Cleveland Central	$55.20	1.00
concrete cleaning service	Cleveland Central	$47.44	1.50
window cleaning for homes	Cleveland Central	$43.52	0.00
window cleaning near me	Cleveland Central	$32.06	0.00
window cleaning service	Cleveland Central	$29.84	1.00
window cleaning company	Cleveland Central	$27.19	2.00
commercial window cleaning	Cleveland Central	$24.49	1.00
window cleaning service near me	Cleveland Central	$20.68	1.00
residential window cleaners	Cleveland Central	$20.66	1.00
house window cleaning	Cleveland Central	$18.40	0.00
driveway cleaning service	Cleveland Central	$17.04	0.50
commercial window cleaners	Cleveland Central	$13.06	0.00
professional pressure washing	Cleveland Central	$9.65	0.00
pressure washing near me	Cleveland Central	$4.33	0.00
pressure washing service near me	Cleveland Central	$4.03	0.00
house pressure washing	Cleveland Central	$3.93	0.00
window cleaning company near me	Cleveland Central	$3.92	0.00
high rise window cleaning	Cleveland Central	$2.93	1.00
commercial pressure washing near me	Cleveland Central	$2.16	0.00
local pressure washing	Cleveland Central	$1.34	0.00
pressure washing for houses	Cleveland Central	$0.42	0.00
local window cleaning	Cleveland Central	$0.40	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

30 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	135	2,977	4.53%	$5.42	$731.94	100.0%	$36.60

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard