Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-07-28 → 2026-08-26 window prior year

Ad Spend

$641.51new

Total Leads

12new

Cost Per Lead

$53.46new

Spend ÷ (forms + calls)

Click → Lead

7.0%

Leads ÷ Clicks

Avg CPC

$3.73

Year to Date — Pittsburgh

Spend YTD

$4,432.05

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$51.54

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

9new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

172

5.43% CTR

Recent Form Leads

Date	Name	Service	Source
2026-08-02	Mary Brewer	—	Google Ads - Pittsburgh
2026-08-02	Dana McDonald	—	Google Ads - Pittsburgh
2026-08-23	Nancy Raffetto	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-07-30	(724) 544-9498	2:27	completed
2026-07-30	(412) 831-2808	1:28	completed
2026-08-03	(412) 877-9432	0:49	completed
2026-08-03	(714) 585-5015	2:27	completed
2026-08-07	(412) 823-1926	2:46	completed
2026-08-11	(412) 598-6635	15:08	completed
2026-08-20	(919) 451-8633	0:00	no-answer
2026-08-23	(845) 453-7639	0:05	completed
2026-08-24	(724) 272-2733	2:08	completed

Ad Spend Over Time

2026-07-28 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$23

Weekly

$158

Monthly

$677

Selected period · 2026-07-28 → 2026-08-26

On pace · -5%

$642 actual$677 expected

Week to date

$58 actual$68 expected

Month to date

$558 actual$587 expected

Search Campaign Health

Search Impression Share

19.8%

% of available impressions captured

Lost IS — Budget

10.3%

Demand missed due to underspend

Lost IS — Rank

70.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$4,432.05

YTD Leads

Calls + Forms

YTD CPL

$51.54

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

14 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$275.82	3.98
gutter cleaners near me	Pittsburgh	$115.08	2.00
pressure washing service	Pittsburgh	$96.71	2.00
residential window cleaning	Pittsburgh	$42.14	0.00
building window cleaning	Pittsburgh	$40.79	1.50
gutter cleaning near me	Pittsburgh	$28.45	1.00
gutter cleaning service near me	Pittsburgh	$12.07	0.00
window cleaning service	Pittsburgh	$8.16	0.00
gutter cleaning company near me	Pittsburgh	$7.57	0.00
local window cleaning	Pittsburgh	$6.24	0.00
commercial power washing near me	Pittsburgh	$2.98	0.00
commercial window cleaning	Pittsburgh	$2.89	0.00
local gutter cleaning	Pittsburgh	$1.34	0.00
building pressure washing service	Pittsburgh	$1.27	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

30 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	172	3,169	5.43%	$3.73	$641.51	100.0%	$53.46

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard