Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-08-20 → 2026-08-26 window prior year

Ad Spend

$124.06new

Total Leads

4new

Cost Per Lead

$31.02new

Spend ÷ (forms + calls)

Click → Lead

20.0%

Leads ÷ Clicks

Avg CPC

$6.20

Year to Date — Akron

Spend YTD

$2,902.78

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$50.93

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

1new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

6.12% CTR

Recent Form Leads

Date	Name	Service	Source
2026-08-20	Ernie Aczel	—	Google Ads - Akron
2026-08-21	Brett Sheber	—	Google Ads - Akron
2026-08-24	Niki Earnest	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-08-25	(330) 814-5115	5:52	completed

Ad Spend Over Time

2026-08-20 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$20

Weekly

$138

Monthly

$590

Selected period · 2026-08-20 → 2026-08-26

On pace · -10%

$124 actual$138 expected

Week to date

$64 actual$59 expected

Month to date

$124 actual$512 expected

Search Campaign Health

Search Impression Share

16.3%

% of available impressions captured

Lost IS — Budget

18.2%

Demand missed due to underspend

Lost IS — Rank

65.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$2,902.78

YTD Leads

Calls + Forms

YTD CPL

$50.93

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

7 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Akron	$37.08	1.00
window cleaning for homes	Akron	$31.55	1.00
best pressure washing company	Akron	$15.68	1.00
window cleaners near me	Akron	$12.05	1.00
pressure washing service	Akron	$10.96	0.00
window cleaning near me	Akron	$10.01	0.00
professional window cleaning service	Akron	$6.73	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

6 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	20	327	6.12%	$6.20	$124.06	100.0%	$31.02

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard