Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-08-20 → 2026-08-26 window prior year

Ad Spend

$3,883.09▼ 23%

Total Leads

20new

Cost Per Lead

$194.15new

Spend ÷ (forms + calls)

Click → Lead

2.6%

Leads ÷ Clicks

Avg CPC

$5.14

Year to Date — All Locations

Spend YTD

$111,842.44

Jan 1 → 2026-08-26

Leads YTD

427

Calls + form submissions

CPL YTD

$261.93

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

6new

Phone Calls

14new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

756

2.95% CTR

Recent Form Leads

Date	Name	Service	Source
2026-08-20	Ernie Aczel	—	Google Ads - Akron
2026-08-21	Brett Sheber	—	Google Ads - Akron
2026-08-22	Patricia Conkel	—	Google Ads - Columbus
2026-08-23	Nancy Raffetto	—	Google Ads - Pittsburgh
2026-08-24	Niki Earnest	—	Google Ads - Akron
2026-08-24	Amy McNabb	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-08-20	(919) 451-8633	0:00	no-answer
2026-08-20	(216) 952-7397	0:33	completed
2026-08-20	(440) 773-5551	12:12	completed
2026-08-22	(216) 544-5334	0:22	completed
2026-08-23	(845) 453-7639	0:05	completed
2026-08-23	(614) 599-3234	0:31	completed
2026-08-23	(614) 599-3234	0:07	completed
2026-08-24	(724) 272-2733	2:08	completed
2026-08-24	(440) 470-1225	2:31	completed
2026-08-24	(440) 669-6251	0:37	completed
2026-08-24	(440) 669-6251	0:35	completed
2026-08-25	(330) 814-5115	5:52	completed
2026-08-25	(216) 249-4334	2:53	completed
2026-08-25	(380) 263-5054	0:10	completed

Ad Spend Over Time

2026-08-20 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $26.49

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$2,478

Weekly

$17,346

Monthly

$74,340

Selected period · 2026-08-20 → 2026-08-26

Behind pace (underspending) · -78%

$3,883 actual$17,346 expected

Week to date

$1,391 actual$7,434 expected

Month to date

$3,883 actual$64,428 expected

Search Campaign Health

Search Impression Share

43.6%

% of available impressions captured

Lost IS — Budget

15.0%

Demand missed due to underspend

Lost IS — Rank

41.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	0	—	0
Pittsburgh	0	—	0
Columbus	0	—	0
Cincinnati	0	—	0
Toledo (Suburban)	0	—	0
Indianapolis	0	—	0
Akron	0	—	0
Dayton	0	—	0

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$111,842.44

YTD Leads

427

Per-market only

YTD CPL

$261.93

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
furniture removal from house	Columbus \| Estate Cleanouts	$177.55	0.00
junk removal from basement	OJF \| Search \| Columbus \| Basement Cleanout \| Aug 2026	$143.14	0.00
house cleanout services	Cleveland \| Estate Cleanouts	$136.25	0.00
junk removal quote near me	OJF \| Search \| Junk Removal — Pricing \| Columbus	$125.80	4.00
junk removal cleveland	Cleveland Search	$119.88	3.00
roof soft wash	Search \| Roof Cleaning	$115.96	0.00
furniture removal from house	Cleveland \| Estate Cleanouts	$90.56	1.00
junk removal	Cleveland Search	$89.54	2.00
furniture haul away	Cleveland Search	$86.71	2.00
whole house cleanout	Columbus \| Estate Cleanouts	$76.15	0.00
junk removal near me	Cleveland Search	$71.29	2.00
mattress haul away	Cleveland Search	$69.68	1.00
junk removal quote near me	OJF \| Search \| Junk Removal — Pricing \| Cleveland	$66.66	3.00
facility exterior cleaning	Search \| Commercial	$64.97	0.00
professional window cleaning service	Cleveland Central	$61.47	3.00
residential window cleaning	Search \| Residential Services	$56.04	0.00
junk removal	Columbus Search	$54.95	1.00
remove old refrigerator	Columbus Search	$53.08	1.00
junk removal medina ohio	Cleveland Search	$50.04	1.00
window cleaners near me	Columbus	$47.12	2.00
lumber removal	Cleveland Search	$47.07	2.00
furniture haul away	Columbus Search	$46.68	1.00
junk removal akron ohio	Cleveland Search	$46.24	0.00
hot tub removal	Cleveland Search	$45.88	0.00
concrete seal coating	Search \| Residential Services	$44.67	0.00
junk removal lakewood	Cleveland Search	$42.60	1.00
furniture removal cleveland	Cleveland Search	$41.95	1.00
junk removal near me	Columbus Search	$41.27	1.00
pressure washing service	Pittsburgh	$40.80	2.00
debris removal cleveland	Cleveland Search	$39.89	1.00
furniture removal columbus	OJF \| Search \| Columbus \| Basement Cleanout \| Aug 2026	$38.11	1.00
house washing	Search \| Residential Services	$37.19	0.00
residential window cleaning	Akron	$37.08	1.00
dog board and train	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$35.61	1.00
boarding and training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$33.20	0.00
shed removal	Cleveland Search	$33.16	1.00
pressure washing service	Search \| Residential Services	$32.96	0.00
window cleaning for homes	Akron	$31.55	1.00
old couch pickup	Cleveland Search	$31.48	2.00
wood debris removal	Cleveland Search	$31.19	0.00
roof cleaning	Search \| Roof Cleaning	$28.89	0.00
gutter cleaners near me	Pittsburgh	$28.87	0.00
junk removal company near me	Cleveland Search	$28.37	0.00
Cleveland estate cleanout	Cleveland \| Estate Cleanouts	$28.01	0.00
pressure washing near me	Columbus	$27.18	1.00
seal driveway	Search \| Residential Services	$26.94	0.00
paver restoration and sealing	Search \| Commercial	$26.79	0.00
junk removal service near me	Cleveland Search	$26.50	0.00
roof moss removal	Search \| Roof Cleaning	$26.27	0.00
property maintenance services	Search \| Commercial	$24.85	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

114 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Search	132	1,406	9.39%	$8.67	$1144.07	29.5%	$194.15
Columbus Search	61	546	11.17%	$6.01	$366.85	9.4%	$194.15
Cleveland \| Estate Cleanouts	26	188	13.83%	$11.26	$292.66	7.5%	$194.15
Columbus \| Estate Cleanouts	12	47	25.53%	$23.40	$280.79	7.2%	$194.15
Search \| Residential Services	31	413	7.51%	$8.22	$254.93	6.6%	$194.15
OJF \| Search \| Columbus \| Basement Cleanout \| Aug 2026	16	392	4.08%	$12.55	$200.79	5.2%	$194.15
Search \| Roof Cleaning	7	163	4.29%	$25.10	$175.71	4.5%	$194.15
Sit Means Sit Cleveland-BRMC \| Search \| Leads	41	871	4.71%	$3.90	$159.82	4.1%	$194.15
OJF \| Search \| Junk Removal — Pricing \| Columbus	17	81	20.99%	$9.17	$155.84	4.0%	$194.15
Search \| Commercial	8	110	7.27%	$17.26	$138.05	3.6%	$194.15
Columbus	64	756	8.47%	$2.15	$137.83	3.5%	$194.15
Cleveland Central	22	562	3.91%	$6.26	$137.65	3.5%	$194.15
Pittsburgh	38	572	6.64%	$3.43	$130.16	3.4%	$194.15
Akron	20	327	6.12%	$6.20	$124.06	3.2%	$194.15
OJF \| Search \| Junk Removal — Pricing \| Cleveland	18	220	8.18%	$6.71	$120.75	3.1%	$194.15
Cleveland Display	144	12,184	1.18%	$0.23	$33.09	0.9%	$194.15
Columbus Display	99	6,774	1.46%	$0.30	$30.03	0.8%	$194.15
LocalServicesCampaign:SystemGenerated:00065942a54beea7	0	1	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard