Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-08-20 → 2026-08-26 window prior year

Ad Spend

$137.65new

Total Leads

7new

Cost Per Lead

$19.66new

Spend ÷ (forms + calls)

Click → Lead

31.8%

Leads ÷ Clicks

Avg CPC

$6.26

Year to Date — Cleveland (All)

Spend YTD

$5,710.68

Jan 1 → 2026-08-26

Leads YTD

116

Calls + form submissions

CPL YTD

$49.23

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

7new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

3.91% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-08-20	(216) 952-7397	0:33	completed
2026-08-20	(440) 773-5551	12:12	completed
2026-08-22	(216) 544-5334	0:22	completed
2026-08-24	(440) 470-1225	2:31	completed
2026-08-24	(440) 669-6251	0:37	completed
2026-08-24	(440) 669-6251	0:35	completed
2026-08-25	(216) 249-4334	2:53	completed

Ad Spend Over Time

2026-08-20 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$109

Weekly

$764

Monthly

$3,276

Selected period · 2026-08-20 → 2026-08-26

Behind pace (underspending) · -82%

$138 actual$764 expected

Week to date

$73 actual$328 expected

Month to date

$138 actual$2,839 expected

Search Campaign Health

Search Impression Share

21.0%

% of available impressions captured

Lost IS — Budget

14.5%

Demand missed due to underspend

Lost IS — Rank

64.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$5,710.68

YTD Leads

116

Calls + Forms

YTD CPL

$49.23

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

10 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Cleveland Central	$61.47	3.00
commercial window cleaning	Cleveland Central	$24.49	1.00
driveway cleaning service	Cleveland Central	$11.93	0.50
window cleaning near me	Cleveland Central	$9.52	0.00
concrete cleaning service	Cleveland Central	$8.04	0.50
pressure washing service	Cleveland Central	$6.95	1.00
house window cleaning	Cleveland Central	$5.10	0.00
house pressure washing	Cleveland Central	$3.93	0.00
window cleaning company near me	Cleveland Central	$3.92	0.00
window cleaning for homes	Cleveland Central	$2.30	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions