Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-08-20 → 2026-08-26 window prior year

Ad Spend

$137.83new

Total Leads

5new

Cost Per Lead

$27.57new

Spend ÷ (forms + calls)

Click → Lead

7.8%

Leads ÷ Clicks

Avg CPC

$2.15

Year to Date — Columbus

Spend YTD

$3,961.06

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$42.14

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

3new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

8.47% CTR

Recent Form Leads

Date	Name	Service	Source
2026-08-22	Patricia Conkel	—	Google Ads - Columbus
2026-08-24	Amy McNabb	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-08-23	(614) 599-3234	0:31	completed
2026-08-23	(614) 599-3234	0:07	completed
2026-08-25	(380) 263-5054	0:10	completed

Ad Spend Over Time

2026-08-20 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$24

Weekly

$169

Monthly

$726

Selected period · 2026-08-20 → 2026-08-26

Behind pace (underspending) · -19%

$138 actual$169 expected

Week to date

$49 actual$73 expected

Month to date

$138 actual$629 expected

Search Campaign Health

Search Impression Share

11.6%

% of available impressions captured

Lost IS — Budget

30.0%

Demand missed due to underspend

Lost IS — Rank

59.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$3,961.06

YTD Leads

Calls + Forms

YTD CPL

$42.14

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

12 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$47.12	2.00
pressure washing near me	Columbus	$27.18	1.00
professional window cleaning	Columbus	$22.25	1.00
building pressure washing service	Columbus	$10.47	0.00
commercial pressure washing near me	Columbus	$6.20	1.00
house pressure washing	Columbus	$6.10	0.00
concrete cleaning service	Columbus	$5.69	0.00
commercial window cleaning	Columbus	$4.70	1.00
central window cleaning	Columbus	$2.68	0.00
building pressure washing	Columbus	$2.30	0.00
professional window company	Columbus	$1.97	0.00
window cleaning service near me	Columbus	$1.17	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	64	756	8.47%	$2.15	$137.83	100.0%	$27.57

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard