Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-08-20 → 2026-08-26 window prior year

Ad Spend

$130.16new

Total Leads

4new

Cost Per Lead

$32.54new

Spend ÷ (forms + calls)

Click → Lead

10.5%

Leads ÷ Clicks

Avg CPC

$3.43

Year to Date — Pittsburgh

Spend YTD

$4,432.05

Jan 1 → 2026-08-26

Leads YTD

Calls + form submissions

CPL YTD

$51.54

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

3new

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 0s

CallRail (all channels)

Clicks

6.64% CTR

Recent Form Leads

Date	Name	Service	Source
2026-08-23	Nancy Raffetto	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-08-20	(919) 451-8633	0:00	no-answer
2026-08-23	(845) 453-7639	0:05	completed
2026-08-24	(724) 272-2733	2:08	completed

Ad Spend Over Time

2026-08-20 → 2026-08-26

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$23

Weekly

$158

Monthly

$677

Selected period · 2026-08-20 → 2026-08-26

Behind pace (underspending) · -18%

$130 actual$158 expected

Week to date

$58 actual$68 expected

Month to date

$130 actual$587 expected

Search Campaign Health

Search Impression Share

15.8%

% of available impressions captured

Lost IS — Budget

17.5%

Demand missed due to underspend

Lost IS — Rank

66.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

No timestamped CallRail data in this window.

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

—

0/0

Missed / Abandoned

—

0 calls

Voicemail

—

First-time Callers

—

0 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

No data.

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$4,432.05

YTD Leads

Calls + Forms

YTD CPL

$51.54

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

No geo data in this window.

Running Keywords

Top 50 keywords by spend in this window

9 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Pittsburgh	$40.80	2.00
gutter cleaners near me	Pittsburgh	$28.87	0.00
window cleaning near me	Pittsburgh	$22.43	0.00
building window cleaning	Pittsburgh	$21.01	1.00
residential window cleaning	Pittsburgh	$5.68	0.00
gutter cleaning company near me	Pittsburgh	$3.57	0.00
gutter cleaning service near me	Pittsburgh	$3.28	0.00
commercial window cleaning	Pittsburgh	$2.89	0.00
commercial power washing near me	Pittsburgh	$1.64	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

7 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	38	572	6.64%	$3.43	$130.16	100.0%	$32.54

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard